Bill Corbett LinkedIn for your brand & business Craig Yaris Facebook & timelines for business success Pedram Tabibi Social Media - Legal & Privacy Issues Basil C. Puglisi Search & Social Optimization of Content WELCOME! dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Bill Corbett LinkedIn for your brand & business
Craig YarisFacebook & timelines for business success
Pedram Tabibi Social Media - Legal & Privacy Issues
Basil C. Puglisi Search & Social Optimization of Content
Business ImageProfile Optimization - 100%Your Connections (database)
Image Matters Credibility & trust 7 x more likely to be
read Real world recognition
Profile Optimization - 100%
Why? Its your brand page Competitive advantage vs. disadvantage Search relevance (internal and external) Geographic relevance Industry relevance More content = more ways to engage
Your LinkedIn Database“Bring the real world into the cyber world and visa
versa”
Download it and use it One of your most valuable assets Frequently updatedIn mail is effective /less spam
Changes to Social Media that Impact Business Strategy
Social Marketing is all about… Engagement
Getting your audience to interact with your branding and marketing messages
Connecting Being the conduit between your
audience and valuable content and resources
Relevance Making sure your content adds value to
your audience Participation
Getting your hands dirty. The audience controls the message
Transparency Let your customers in to show your
humanity. Your only human!
Best Practices for Timeline Publish More Visual Content
Posts including a photo or video generates 2x more engagement than other types
Feature Custom Tabs in Views & Apps Toolbar Can use pictures to offer a call to
action Highlight specific posts
Will take up the entire width of the timeline
Pin New Featured Promotions Posts will be visible at the top of the
page
Make Them LIKE You!
Incorporate Social Plug-ins on your Blog and Website Code is provided by Facebook
Let e-mail subscribers know about your Page, and Ask for the Like!
Use Facebook Ads Publish “Remarkable” content!
Give them a reason to Like you Let people know they will get
something if they Like you! Ask friends to Like you
Pedram Tabibi516-747-0300 x124
www.mlg.com
Pedram Tabibi is a “social media attorney” and associate in the Meltzer Lippe corporate department. He writes a weekly column for the Long Island Business News “Young Island Blog,” where he address the legal implications of social media in the business environment.
Who owns a social media account and its content: employer or employee?
Consideration of privacy and intellectual property law in social media.
Legal implications of using social media in the hiring process.
Basil C. Puglisi, M.P.A. Digital Brand Marketing Education