Optimizing Your Summit
• Survey of past brand marketer attendees
• Personal Experience
• 34 Summits
• Seller input
• Things my wife told me
Get Prepared
• Be organized
• Pack light
• Note taking tip
• Review photographs
• Down time
• Practice your pitch
Your ten minutes…
• Be memorable
• Lose the marketing “speak”
• Listen carefully
• WHAT MAKES YOU UNIQUE/DIFFERENT
Following up
• Connect on LinkedIn ASAP
• Limit the “pleasantries”, get to the follow-up
• Remind them of your Unique Selling Proposition
• Email should go out the week after
• Tuesday, Wednesday
• What else can you share about your company…
All-Star Rating
Components• Industry and location
• A current position with description
• Two or more positions
• Education
• At least 3 skills
• Profile photo
• At least 50 connections
• A summary