SAP Predictive Analytics Hands-On
Andreas Forster
December 2015
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Customer
Analytics
Personalised Messaging
Optimize Marketing-
Campaigns
Churn-Analysis
Estimate Customer Value
Forecasting (ie new
customers) Fraud DetectionSegmentation /
Classification
Selection of Predictive Use Cases in Customer Analytics
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Predictive
Maintenance
Preventive Maintenance Demand Forecast for
Spare Parts
Warranty Estimation
Fault Classification
Trend Analysis and
Forecasting
Fault Priorisation
Selection of Predictive Use Cases in Predictive Maintenance
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Leverage the Past to Optmise the Future
Example: Increase Up-Selling and Cross-Selling
SAP
Products
Corporate Strategy Advisor
Cost-Structure
Customers
Demographics
Insurance/Claims
-History
Social Media
Click-Behaviour
Best Product • Private Health Insurance
At the best time • September
In the best channel • Advisor
With the best advisor • Bruno Brunner
Optimise
Urs Fluri
Interaction
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Kundenberater findet Empfehlung
mit Kaufwahrscheinlichkeit als
Empfehlung in seinem
Kundenberaterarbeitsplatz
Embedded in Existing Processes
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SAP Business Intelligence
Big Data
Mobile
Collaboration
Cloud
Agile
Visualization
Advanced
Analytics
Enterprise
Business Intelligence
7
Advanced Analytics Big Data
Cloud
Agile
Visualization
Advanced
Analytics
Enterprise
Business Intelligence
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Hands-On
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Data Access
What’s so special about Automated Analytics?Enable Non-Statisticians to create powerful models
Access to both data and
metadata (name of
columns, storage, indices
and more)
Connectivity to major
database platforms
Access to major
proprietary file formats
(SAS, SPSS, Excel, etc.)
Create 1000’s of derived
attributes
Define metadata once
Select time-stamped
population
Builds analytic dataset
automatically
Fully automated modeling
process
Regression
Classification
Segmentation
Time series forecasting
Association rules
Identify key variables
Executive and operational
reports
One-click deployment of
scores into production
In-database scoring (SQL)
Interface with business
apps via scoring equations
in
Java
PMML
SAS
Refresh analytic data sets
and models automatically
Deploy scores to
production
Alert on data and model
deviations
Automated process
targetted for analytical
users.
Input data is automatically
pre-processed.
No need to worry about
outliers or missing data.
The best model is
automatically chosen.
Analytical Data Sets
with Clicks not Code
Models in Days
not MonthsPut Scores into Action
Keep Model at Peak
Performance
No Data Scientist
Required
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Advanced Visualization
What’s so special about Expert Analytics?Customisable Workbench for Specific Requirements
Direct access to Advanced
Visualizations
Superset solution includes
SAP Lumira library
Stunning visualizations
Drag & drop data
selection, preparation,
processing
Easy sharing/
collaboration of findings
Built for business analysts
English
German
Spanish
Portuguese
French
Japanese
Italian
Automatic Data
Preparation
Classification
Regression
Anomaly Detection
Attribute Importance
Association Rules
Clustering
Feature extraction
Native installer included
~12 R algorithms included
3,500+ R Model library
and growing
Custom R, JAVA, etc.
Native integration with
SAP HANA
Leverage existing BOBJ
universes
Publish actionable results
to mobile & BI clients
Ease of UseMulti Language
Support
Rich Pre-Built
Modelling Functionality
R Data Mining
Language Support
SAP HANA
Platform Integration
Automatic Data
Preparation
Classification
Regression
Anomaly Detection
Attribute Importance
Association Rules
Clustering
Feature extraction
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Extendable Workbench Provide R Functionality as Graphical Icon
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Component Created
by R Expert
Leveraged by End User
R - Integration
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More Than 4000 Advanced Analytics Customers
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SAP Data Scientist
Every company
deserves a “data
scientist”
Deliver real
results with big
data services
Data Science as a Service
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Further Information on Automated Mode and Expert Mode
http://scn.sap.com/docs/DOC-65046 http://scn.sap.com/docs/DOC-62119
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E-book: Predictive Modeling with Automated Analytics /
SAP Predictive Analytics 2.x
https://www.sap-press.com/predictive-modeling-with-automated-analyticssap-predictive-analytics-2x_3992/
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Thank you
Contact information:
Andreas Forster
+41 79 701 89 44