@Sales20Conf • #s20c
Matt HeinzPresident, Heinz Marketing Inc
[email protected] @heinzmarketing
How Sales Operations Can Double Your Sales
Team's Productivity
@Sales20Conf • #s20c
Housekeeping
• Copy of this deck
• Offers for you
• 10 minute brainstorm: “Your hardest problem”
• Successful Selling
• Modern Marketer’s Field Guide
• Content Marketing Best Practice Guide
• B2B Sales & Marketing Metrics Best Practices Guide
• Send me an email ([email protected]) or hand me a business card with what you want
@Sales20Conf • #s20c
A direct line to revenue growth
@Sales20Conf • #s20c
This doesn’t write checks!
@Sales20Conf • #s20c
1. Do the math (quantify what success looks like)
2. Create a clear customer profile
3. Map the sales and buying process
4. Plan to fire lots of bullets
Four steps to a better plan
@Sales20Conf • #s20c
People & problems, not products
@Sales20Conf • #s20c
1. Active CRM Ownership & Optimization
@Sales20Conf • #s20c
2. Tools Integration
@Sales20Conf • #s20c
3. Better reporting & dashboards
@Sales20Conf • #s20c
4. Process improvement
@Sales20Conf • #s20c
5. Best practice collection, inventory &
sharing
@Sales20Conf • #s20c
6. Vendor filter, triage & selection
@Sales20Conf • #s20c
7. Comfortability with customers (directly)
@Sales20Conf • #s20c
8. Ownership of templates & collateral
inventory, consistency, access
@Sales20Conf • #s20c
If you want more…
@Sales20Conf • #s20c
Thank You!
Matt HeinzPresident, Heinz Marketing@[email protected]