How sales operations can double your sales team's productivity

8/26/2015 @heinzmarketing

Matt HeinzPresident, Heinz Marketing Inc

[email protected] @heinzmarketing

How Sales Operations Can Double Your Sales Team's Productivity

8/26/2015 @heinzmarketing

Housekeeping• Copy of this deck• Offers for you• 10 minute brainstorm: “Your hardest problem”• Successful Selling• Modern Marketer’s Field Guide• Content Marketing Best Practice Guide• B2B Sales & Marketing Metrics Best Practices Guide

• Send me an email ([email protected]) or hand me a business card with what you want

8/26/2015 @heinzmarketing

A direct line to revenue growth

8/26/2015 @heinzmarketing

This doesn’t write checks!

8/26/2015 @heinzmarketing

1. Do the math (quantify what success looks like)

2. Create a clear customer profile

3. Map the sales and buying process

4. Plan to fire lots of bullets

Four steps to a better plan

8/26/2015 @heinzmarketing

People & problems, not products

8/26/2015 @heinzmarketing

1. Active CRM Ownership & Optimization

8/26/2015 @heinzmarketing

2. Tools Integration

8/26/2015 @heinzmarketing

3. Better reporting & dashboards

8/26/2015 @heinzmarketing

4. Process improvement

8/26/2015 @heinzmarketing

5. Best practice collection, inventory & sharing

8/26/2015 @heinzmarketing

6. Vendor filter, triage & selection

8/26/2015 @heinzmarketing

7. Comfortability with customers (directly)

8/26/2015 @heinzmarketing

8. Ownership of templates & collateral inventory, consistency, access

8/26/2015 @heinzmarketing

If you want more…

8/26/2015 @heinzmarketing

Thank You!

Matt HeinzPresident, Heinz Marketing@[email protected]