Heinz A World Of Good Food,1869. Well known for its branded Ketchup as well as soups. Provide delicious , nutritious food for families in 200 countries
GET WELL Build online presence
Offering offering something personalised and exclusive
Launched October 2011
Situation Analysis
• During winter people susceptible to ill. • Personalize a can of Heinz soup with friend name• Through Facebook Page and send message
Campaign Objective
• Engagement • Awareness• Cheer a loved one• Donate to children’s charity Starlight
Strategy Build traffic to Facebook Page
Make video viral through Youtube
Target audience – Winter season approaching ,people likely to fall ill,share a can with message
Message- Send ,Share and Donate
Execution –youtube video,Teaser update, give a vote
Desired response- share can ,send message ,gain new fans
• It favorability rating achieve at least a 10 to 1 on YouTube.
• Achieve Facebook page had acquired almost 75,000 new fans, while more than 136,000 users engaged with the campaign
• Page increased its interactions by more than 650 per cent 4,334 per cent increase in monthly unique visitors ,viewed more than 124,000 times, 76,000 fans have interacted with the application directly, with 4,184 Heinz Soup cans mailed
Impact & Result