Online booking campaign2

ONLINE BOOKING CAMPAIGNANDALUISA DENTAL CENTERS1st MAY 2015 - 31 JULY 2015

By Salma Ghassan AlwanRegional Digital Sales and Marketing Manager

CAMPAIGN OBJECTIVES

CAMPAIGN TOOLSSocial media advertising (Facebook, Twitter, Youtube).

Google advertising, using both (search and display network).

Mobile advertising.

Email marketing.

O�ine marketing.

Telesales to follow up with the clients.

Special o�er for thoes who book thier appointment online.

TARGET AUDIENCEMale and Female who they live in Jeddah.Andalusia’s patients on Facebook.Using (dental word) in their searches.

Increase the number of visitors to the

Online Booking page up to 2 Million,

and encourage them to fill the form

and make an appointment.

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ONE MILLION REACH!TWO THOUSAND REQUESTS!

NOT A BIG DEAL AT ALL

SUCCESS RATE!

WHAT ABOUT CANCELEDREQUESTS!! we will reaching them again and again using ourremarketing tools like: Facebook pixels code,Google remarketing tag, telesales and SMS.

Our study shows that when we reached out 30,000 people without spending any

money (by using the regular social media posting), from this reach we recieved

around 60 booking requests (success rate 0.2% from the total reaches), almost 30

from them was confirmed! means that our success rate for the confirmed booking

is 50% from the total requests.

3

AS LONG AS WE HAVE THEIR ID OR CONTACTS!THERE WILL BE NO REQUESTS TO LOSE!

WHY ONE MILLION REACH!Our target of this campaign is 1,000 patients, and by using your last experience, weneed to have at least 2,000 requests and reach almost one million reach

5

One MillionReach

TwoThousandRequests

One ThousandConfirmedBooking

0.2% Success rate50% Success rate

6

HOW WE WILL REACH THIS TARGET IN THE FIRST MONTHWe will make a continuous online campaigns through our online channels,divided as follows:

CHANNELS IMPRESSIONSEXPECTED

REACHBUDGET

BOOKINGREQUESTS

CONFIRMED

TOTAL 4,035,000 1,535,000 27,000 SAR2,670 1,135

Google Adwords

Facebook Advertising

Twitter Advertising

Email Marketing

1,000,000

2,000,000

1,000,000

35,000

500,000

500,000

500,000

35,000

1,200

1,000

400

70

500

500

100

35

4,000 SAR

13,000 SAR

10,000 SAR

-

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REALLOCATING THE DIGITAL MARKETING BUDGETWith exceptional budget : 24,000 SAR

CAMPAIGN MAY JUN JULY

Online Booking Campaign.

Facebook Page Advertising (likes).

Twitter Advertising (follows).

Before and After Campaign.

Social Media Loyalty Card Campaign.

Sales o�ers.

Ramadan Campaign.

Online Clinic Campaign on Twitter.

27,000 SAR

-

2,000 SAR

1,000 SAR

1,000 SAR

-

2,000 SAR

-

1,000 SAR

-

1,000 SAR

500 SAR

500 SAR

1,000 SAR

2,000 SAR

2,000 SAR

2,000 SAR

1,000 SAR

500 SAR

500 SAR

2,000 SAR

-

18,000 SAR 10,000 SAR

TOTAL 33,000 SAR 24,000 SAR 18,000 SAR

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3

2

4

5

6

7

8

9

10

11

200

100

1 2 3 4 5 6 7 8 9 10 11 12 13

ONLINE MARKETING REQUESTSWITH AND WITHOUT ONLINE CAMPAIGN

With

Without

DIGITAL MARKETING TARGETWITH AND WITHOUT ONLINE BOOKING CAMPAIGN

800

600

1000

1200

1400

1600

1800

2000

2200

2400

2600

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

With

Without

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ACTION PLANHOW WE WILL SUPPORT OUR PLAN?

DIGITAL TECHNICAL TOOLSWe have many usful tools helping us to achieve our target:

These tools help us in measuring our work and re-reach our clients who they have sent us their information.

- Facebook pixels code

- Google remarketing tag

- Google conversion code.

- Andalusia’s custom audience on Facebook

- Google Analytics

11

1

12

MATERIAL TYPES INTERNAL COMMUNITY CORPORATE

Rollup.

Flyers with a QR code.

Online booking card with a QR code.

Discount voucher.with a code to use it on the booking page.

Stands.

Telesales (canceled requests).

Email campaigns.

Video.

6 2 2

1,000

1,500

1,000

1

2

2,000as expected

2,000

1,000

1,500 SAR

-

-

2,000

1,000

1,500 SAR

4 companies

-

-

- -

- -

OFFLINE MARKETINGPrinted materils, internal and external monthly campaigns

2

13

MATERIAL TYPES START DATE NOTE

Before and after cases.

Online clinics.

*Special o�ers for Online Booking campaign.(50% discount on consultation, free scaling)

Related posts (includes page link).

Video campaign.

Needs our doctors support.

Outsource.

Daily

Weeklystarting on 1st May

1st May

1st May

Daily

ONLINE ACTIVITIESOnline activities and campaigns to support this main campaign

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*SPECIAL OFFERSIn the first 3 days: people who book an appointment through our website willget free consultation.In the first month: they will get 50% discount in the consultation.In the last month: they will get fluoride applications for one of their kids.

THANK YOU!