Broadcasting

Lyle SprinkleDirector, Radio Transmission Product LineHarris CorporationBroadcast Communications Division [email protected]

CCBN 200823 March 2008

Roadmap forDigital Audio

数字音频广播的

未来之路

Eureka 147 / DAB

Digital Radio Mondiale

In-Band On-Channel (IBOC)

HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation

On-the-air (已经播出 ) DenmarkGermanyHungaryMaltaNetherlandsNorwaySingaporeSouth KoreaSwedenSwitzerlandUK

In Trials (正在实验 )AustraliaBruneiChinaCzech RepublicFranceGhanaIndonesiaItalyKuwaitMalaysiaNew Zealand

Officially on-the-air In Trials

Continuous Broadcasts (连续播出 )AustraliaChinaFranceGermanyItalyRwandaUK

Periodic Broadcasts(周期播出 )BelgiumCroatiaEcuadorIrelandKuwaitLuxemburgNetherland AntillesNew ZealandNorwayPortugalRussiaSpainSri LankaUSAVatican City

Continuous Broadcasts Periodic Broadcasts

ETSI ES 201 980 V2.2.1 (DRM)

Analog AM/FM

MPEG2/MPEG4/VC-1 video playback

MP3/AACaudio playback

6V (4 AA batteries)up to 10 hour life

The receiverDRM needs

NewStar WR 0608 Digital Radio

© 2007 Chengdu NewStar Electronics co.,ltd NewStar,the NewStar logo, RCSS and WR0608 are trademarks or registered trademarks of Chengdu NewStar Electronics co.,ltd. or its subsidiaries in the People' s Republic of China and other countries.

On the air (正在播出 )BrazilIndonesiaMexicoPhilippinesThailandUSA

In Trials (正在实验 )ArgentinaAustraliaChileChinaCzech RepublicFranceNew ZealandNigeriaPakistanPolandSri LankaSwitzerlandUkraineVietnam

HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation

Officially on-the-air In Trials

USA Coverage

(美国的覆盖情况 )

1,619 On The Air

217 Markets 94 Top 100 Markets

Population Served 242M

(83%)Listeners Served 126M

(44%)

789 Multicasts On The Air760 Stations139 Markets 48 Top 50 Markets146 Broadcast GroupsPopulation Served 193M

(67%)Listeners Served 78M

(27%)Graphic Copyright© 2008, courtesy of iBiquity Digital Corporation

HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation

• AM & FMsolution

(AM/FM方案 )

• Multipleset-upmethods

（多种方式）• Retain

analog audience

（保留模拟广播的听众）

HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation

iTunes® Tagging

Real-time Traffic Services

（实时交通诱导）Time shifting

（授时）Conditional Access/ Pay-per-listen

（付费收听）Program Guides

（节目表）

HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation Trademarks and names are property of their respective owners.

HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation Trademarks and names are property of their respective owners.

• International Center for Accessible Radio Technology (ICART)

• Using digital radio technologies to enhance the lives of visual and hearing impaired persons

• Sponsored by:

Visual Radio CaptioningCES 2008

Controlled AccessReading Services

NAB 2007

• Grow new user services. Retain current listeners.

(发展新业务，巩固现有听众群 )

• Users are your growth market,not Listeners.（新业务是新的增长市场，而非听众）• Ask: What could users receive?（您将带给用户什么样的新体验？）

Where does the road lead?

• How to drive more profitability?（如何赢得更大收益？）

• How to grow TSL? – Higher quality audio　（更高质量的音频）– Wide variety of multimedia content

（更丰富的多媒体内容）– Ultra-low cost-per-byte data-casting

（更经济高效的多媒体广播）– Aid others with new accessibility

（扩大受众面）

Harris CorporationBroadcast Communications Division www.broadcast.harris.com

Lyle SprinkleDirector, Radio Transmission Product Line [email protected]