Michiel van EunenImagineer Gamification Expert Experience Maker
www.linkedin.com/in/michielvaneunenwww.twitter.com/michielvaneunen
Gamification in RetailMichiel van Eunen
Mysteryshopping
MysteryshoppingReports
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‘We’re doing great!We don’t need to change’
‘Oh, that’s just a one-time sample. Normally we’re
doing great.We don’t need to change’
MysteryshoppingVisits
More fun
More engaging
More effective
Make it a Game
The Hunt5 weeks
100 stores 10/10
1 launchevent
1000sales people
5 Visits by the Mystery Man
Mission: Reveal the Mystery Man
Can be ANY customer
Greet Approach Codeword
Intranet
Leaderbords
Hints Fieldreports
The HuntResults
Became very alert:Greeting 48% -> 89%
Approached more customers
Had more contact withother stores
Had more fun
Became more creative and social in their salesconversation
Sales people
Sold more
Mysteryshoppers
Had more fun
Shared greatstories
‘Regular’ Customers
Got more attention
Bought more
Retail Organization
Saw increase in turnover of 4,7 %
Gamification in RetailMichiel van Eunen
Michiel van EunenImagineer Gamification Expert Experience Maker
www.linkedin.com/in/michielvaneunenwww.twitter.com/michielvaneunen