GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"

ChallengeAn incredible game dynamic for Massive Learning

Jaume Juan

CEO, Compettia

@JaumeJuan

… Five Centuries !!

+100 times

¿What is “the challenge someone”

game dynamic?

A player challenges another player doing

something in a short amount of time

Why it’s so great? … It’s massively

social

• A player needs to select another player

• Invited and “forced” to play

• ……. It’s viral !!!!!

Who are the Players?• Coporate

– Sales forces

– Your Channel

– Franchises

– Stores

– My teammates

• Education

– My Class

– My School - University

• Who can play with Who?

– How I find people to challenge?

– Can I challenge everyone in the game?

– Teams?

Using challenges in

serious quizzes

• Divide the knowledge in

Questions and Answers

• Include images

• Every challenge is a quiz of N

questions ( usually

7questions)

• Let the game repeat the

questions at a reasonable

rate to promote learning

• The player has a fixed time

for answering the questions

Campaigns

A Campaign is a training battle with a specific set of questions. Challenges happens inside a Campaign.

– Sales Techniques Training –Level 1

– Summer Collection 2014 training

– Dissociated Diet

– Fix and Repair iPhone 4 models

– Know Who is Who in the Company

– Customer Stories 2014

– … your content …

Product

Knowledge

Cross-

selling recommendations

Argue

against

competition

Sales

techniques

Service

Repairs

Your

Company

Real

Customer

Stories

Product

Launches

Education

K12High EducationAdult Learning

Real case

• 4 days Campaign, 285

questions

• Subject: Knowledge about a

Nutrition Family of Products

• 20 Players

• 7 questions per challenge

• 3.778 challenges launched

• 2*7*3.778 = 52.892

questions answered

• An average of +2600 per

player

Participation chart – game

engagement

438

10931233 1150

1 2 3 4

Num challenges per day

Knowledge gain

44%

63%

81%89%

1 2 3 4

Correct answer ratio

Knowledge comprehension

92%81%

76%

88%

Product Nutrition Args Other

Assimilation by knowledge type

retaME“challenge ME”

retaME Platform

retaME

Platform

Managers

Good Job

Campaign Ended

New

Campaign

Import your own Questions

Web Cloud

Game Master

Players and TEAMS

ANDROID & IOS

Phones & Tablets

Web Backend Platform Mobile app game

2 minutes video

retaME video: http://goo.gl/s2XhYM

Benefits of using

retaME in Learning

• It’s fun, engaging, social & viral

• Use it everywhere: it’s mobile

• Use it in every possible moment

• Transfer knowledge faster & massively

• Track knowledge gaps and map your organization’s real knowledge

• Reach everyone: internal employees, mobile workers, points of sales, franchises, channel, …

• Every minute played is a minute learning

Thank [email protected]

@jaumejuan

@compettia