PRESENTED BY:
Akash ThakurBharat MaheshwariDipa ShahGirish NairNikita SanghviPrakash Prajapati
GROUP : 6
STUDENTS COLLOQUIUM PRESENTATION
SURVEY ONCONSUMER BEHAVIOUR ON
LCD TV IN AHMEDABAD
Introduction
Major players
Research Objective
Market Survey
Analysis
Conclusion
Reference
FLOW OF PRESENTATION
INTRODUCTION
TV- An ‘Idiot Box’…?
No…No….No….
Don’t Get Confused!
Indian Television Brands SANYO/BPL VIDEOCON ONIDA
Chinese Television Brands HAIER TCL
Korean Television Brands HYUNDAI LG SAMSUNG
Japanese Television Brands SONY PANASONIC SANSUI AKAI HITACHI SHARP TOSHIBA
Other Country brands BENQ – Taiwan PHILIPS- Holland VIEWSONIC- USA
MAJOR PLAYERS IN INDIA
RESEARCH OBJECTIVEObjective: “To Study Consumer Behaviour On LCD TVs
In Ahmedabad”
Sample size : 160Sampling technique used: Convenience samplingSampling Process: QuestionnaireArea covered:
Eastern Ahmedabad– Maninagar, Isanpur
Western Ahmedabad – Iscon mall, Judges Bungalow , Bodakdev, Nehrunagar
MARKET SURVEY & ANALYSIS
20-25 26-35 36-45 46-55 56 & ABOVE
41 52 4416 10
Fig. 1 Number Of Respondents
AGE GROUP ( in years)
MARKET SURVEY & ANALYSIS
25%
48%
23%
5%
Fig. 2% Of Respondents Having TVs
CRTsLCD TVsCRTs & LCD TVsNO TV
MARKET SURVEY & ANALYSIS
SONY27%
SANMSUNG24%
LG22%
VIDEOCON7%
SANSUI1%
PHILIPS5%
HAIER5%
BPL5%
ONIDA4%
PANASONIC1%
Fig. 3 Frequency Of LCD TV Brands Purchased
MARKET SURVEY & ANALYSIS
4% 7%
21%
35%
15%
13%
2% 4%
Fig. 4Frequency Of LCD TV Purchased (As Per Screen Size In Inches)
17'' 21''26'' 32''37'' 42''46'' 52''
MARKET SURVEY & ANALYSIS
35%
19%17%
6%
11%
12%
Fig. 5% Of Features Of LCD TV Preferred
PICTURE QUALITYSOUND QUALITYLARGE SCREENADD ON FACILITYLESS SPACE CONSUMINGPRICE
MARKET SURVEY & ANALYSIS
17%
49%
17%
11%
3% 3%
Fig. 6Factors Influencing Purchase Of LCD
TVPRICE
BRAND NAME
MODEL DIVERSITY
WORD OF MOUTH
DEALER REC-OMMENDATION
ADVERTISEMENT
MARKET SURVEY & ANALYSIS
15%
33%28%
15%
9%
Fig. 7BUDGET (In Rs.) For Future
Purchase Of LCD TV 25000-45000
45000-6000060000-8000080000-100000100000-120000MORE THAN 120000
Total no. of respondents: 49
MARKET SURVEY & ANALYSIS
29%
24%
25%
10%
1%
1%
7%
2%2%
Fig. 8Best Advertisement Promotion
SAMSUNG
LG
SONY
VIDEOCON
SANSUI
HAIER
PHILIPS
BPL
ONIDA
Difference of opinion between various age groups
of people
Specific choice for size and feature of the LCD TV.
Advertisements on brand recall and purchasing
behaviour
Brand conscious people
Catered huge market
CONCLUSION
REFERENCEwww.wikipedia.com
www.aavaas.com
www.ccsenet.org
www.lcdtvbuying.com
www.dancewithshadows.com
www.eetindia.co.in
www.indiastudychannel.com
THANK YOU