Smartphone Penetration Around the World
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Posted on January 26, 2012 by Gary D. Price
New research from a Google/Ipsos Partnership
Key Findings
© 2011 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc.
Shift from feature phones to Smartphones*• Smartphone penetration- 45% UK, 38% US and France, 23% Germany
& 17% Japan
Smartphone usage for daily internet access*
• Germany jumped from 39%-49%, Japan with the highest percentage, 88%. A little over two third of US smartphone users and over half in the UK access the internet daily
Computers for internet access*• Approximately 75% across all 5 countries say they continue to use their
computer for daily internet access
Tablets*• Tablet usage increased across all 5 countries with the highest
penetration in the US at 11%. Of smartphone users its even higher, 17% US, 11% Japan, 10% UK
Fastest growing technology in the last 100 years!
© 2011 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc.
March 7 (Bloomberg) -- Bloomberg's Cory Johnson reports on the impact of mobile technology
“Mobile is growing like wildfire”
© 2011 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc.
“In some of the developing nations, mobile will be an individual’s first computer”
March 7 (Bloomberg) -- Bloomberg's Cory Johnson reports on the impact of mobile technology
How has the travel industry adapted?
© 2011 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc.
December 19, 2011, Tnooz Article
NB: This is a guest article by Jason Taylor, head of platform strategy and innovation at Usablenet.
Push Notifications
Delta Airlines is a great example of a travel company that has not only been successful in its overall mobile presence but has also effectively used push notifications that add value to the traveler.
In the era of smartphones, Delta recognized the importance of providing their customers with up-to-the-minute travel alerts, incorporating push notifications into their native app that immediately updates travelers with relevant flight information, warnings, deals, and more.
SMS Notifications
The Hilton Hotel Group has successfully leveraged text messaging to increase guest numbers to its hotels and build customer loyalty. SMS enables Hilton to instantly send out important marketing messages such as on-site specials and promotions, at the most appropriate time of day.
As a result of their text messaging efforts, the hotel has seen a 10-25% increase in offer redemptions, an increase in conversion that is a direct result of putting relevant content in front of the right people.
Email Notificiations
US Airways is a great example of a travel company that has been leveraging the advantages of notifications. Through its flight notification system, BeNotified, travelers can sign up to receive emails with up-to-the minute departure, arrival, delay and cancellation information.
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Business travelers want…
> Real-time info
> Quick expense report filing
> Easy-to-use products
> Ways to manage work and personal life
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80%Business travelers with smartphones
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Mobile Social
Reach travelers where they already are:
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Concur’s mobile apps provide…
…broad coverage for traveler’s needs
©2011 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc.
28%Faster expense report creation
Source: Aberdeen Group, Mobile Expense Management, June 2010
©2011 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc.
40%Lower processing costs
Source: Aberdeen Group, Mobile Expense Management, June 2010