Remember when…. Smartphone Penetration Around the World © 2011 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc.

Remember when…

Smartphone Penetration Around the World

© 2011 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc.

Posted on January 26, 2012 by Gary D. Price

New research from a Google/Ipsos Partnership

http://infodocket.com/author/77left/

Key Findings


Shift from feature phones to Smartphones*• Smartphone penetration- 45% UK, 38% US and France, 23% Germany

& 17% Japan

Smartphone usage for daily internet access*

• Germany jumped from 39%-49%, Japan with the highest percentage, 88%. A little over two third of US smartphone users and over half in the UK access the internet daily

Computers for internet access*• Approximately 75% across all 5 countries say they continue to use their

computer for daily internet access

Tablets*• Tablet usage increased across all 5 countries with the highest

penetration in the US at 11%. Of smartphone users its even higher, 17% US, 11% Japan, 10% UK

Fastest growing technology in the last 100 years!


March 7 (Bloomberg) -- Bloomberg's Cory Johnson reports on the impact of mobile technology

“Mobile is growing like wildfire”


“In some of the developing nations, mobile will be an individual’s first computer”

March 7 (Bloomberg) -- Bloomberg's Cory Johnson reports on the impact of mobile technology

How has the travel industry adapted?


December 19, 2011, Tnooz Article

NB: This is a guest article by Jason Taylor, head of platform strategy and innovation at Usablenet.

Push Notifications

Delta Airlines is a great example of a travel company that has not only been successful in its overall mobile presence but has also effectively used push notifications that add value to the traveler.

In the era of smartphones, Delta recognized the importance of providing their customers with up-to-the-minute travel alerts, incorporating push notifications into their native app that immediately updates travelers with relevant flight information, warnings, deals, and more.

SMS Notifications

The Hilton Hotel Group has successfully leveraged text messaging to increase guest numbers to its hotels and build customer loyalty. SMS enables Hilton to instantly send out important marketing messages such as on-site specials and promotions, at the most appropriate time of day.

As a result of their text messaging efforts, the hotel has seen a 10-25% increase in offer redemptions, an increase in conversion that is a direct result of putting relevant content in front of the right people.

Email Notificiations

US Airways is a great example of a travel company that has been leveraging the advantages of notifications. Through its flight notification system, BeNotified, travelers can sign up to receive emails with up-to-the minute departure, arrival, delay and cancellation information.

mobilein your business

©2011 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc.

Business travelers want…

> Real-time info

> Quick expense report filing

> Easy-to-use products

> Ways to manage work and personal life


80%Business travelers with smartphones


Mobile Social

Reach travelers where they already are:


Concur’s mobile apps provide…

…broad coverage for traveler’s needs


28%Faster expense report creation

Source: Aberdeen Group, Mobile Expense Management, June 2010


40%Lower processing costs

Source: Aberdeen Group, Mobile Expense Management, June 2010


Mobile appConcur’s

& TripIt Pro

Remember when…. Smartphone Penetration Around the World © 2011 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc.

Documents

registered trademark

business slide

googleipsos partnership

personal life slide

mobile expense management

mobile apps

smartphone penetration

us smartphone users