Reduce Your Carbon FootprintNew Leaf Paper’s Perspective and Experience
Jeff MendelsohnPresident, New Leaf Paper
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
®
- New Leaf Paper Mission
Our goal is to inspire, through our success, a fundamental shift toward environmental
responsibility in the paper industry.
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
- New Leaf Paper Core Values
Au then t i c i t y * Env i r onmen ta l Leade rs h i p * Top Qua l i t y * Joy fu l Co l l abo ra t i on * Mean ing
Reduce
Reinvest
RedesignRethink
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Redemption
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
®
Build Sustainability Right in to the Core of the Business Model
All our products fit our mission - the mostenvironmentally responsible product in its class
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Pulp NonfictionVision of a Sustainable Paper Industry
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
• Sustainable Mill Design• Environmental commitment from all players• Partnership with shared values• Transparency to build trust
the circular model
users
recycling printers
urbanmills
FSC cert.forests
future fibers
ag/altfibers
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
the linear model
forest mill printer user dump
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
The Paper Mill of the Future
> Designed to rely on a large percentage of post-consumer waste or ag by-product
> Certified sustainable virgin fibers> Clean chemistry, chlorine free bleaching> Located near urban centers> Mimic natural systems
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Our Vision of a Sustainable Paper Industry> Sustainable mill design
> Integrate principles of sustainability> Inputs, processes, by-products & emissions> Waste equals food. There is no “away.”
> Environmental commitment from all players> End user, printer, distributor, mill, NGO, government
> Partnership with shared values
> Transparency to build trust
Pulp Nonfiction
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
1 – 2 – 3 Tiers up the SupplyChain: Product Inputsand Manufacturing
Transportation
Office and Operations
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Carbon Footprint Challenge: Post-Consumer waste pulping uses less total energy but more purchased energy than virgin fiber pulping.
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Solution: new clean energy sources• Biomass• 50/50 solution• Landfill gas
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Warehousing:• Locate close to market• Efficient lighting• Electric lifts and equipmentLocal Shipping:• Bay Area: 60% Biodiesel made from waste oil• Helped local biodiesel shipping co grow• PacNW helping another biodiesel shipping co
In Freight:• Rail or Ship
Relative data is sufficient for good decision making - The Precautionary Principle.
© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323
Minimizing our carbon footprint is the net effect of:• our mission• building our mission into every product• going 1-2-3 tiers up the supply chain