Reducing Your Carbon Footprint and Striving for Sustainability

Reduce Your Carbon FootprintNew Leaf Paper’s Perspective and Experience

Jeff MendelsohnPresident, New Leaf Paper

© 2008 New Leaf Paper. All rights reserved. New Leaf Paper www.newleafpaper.com 888-989-5323


®

- New Leaf Paper Mission

Our goal is to inspire, through our success, a fundamental shift toward environmental

responsibility in the paper industry.


- New Leaf Paper Core Values

Au then t i c i t y * Env i r onmen ta l Leade rs h i p * Top Qua l i t y * Joy fu l Co l l abo ra t i on * Mean ing

Presenter

Presentation Notes

Sustainability is a core value at new leaf paper Guides all our decision making at every level. Our customers have become our partners. Our commitment – and that of our customers - is the most important reason behind our ability to be successful during one of the worst markets in the history of the paper industry.

Reduce

Reinvest

RedesignRethink


Redemption


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Build Sustainability Right in to the Core of the Business Model

All our products fit our mission - the mostenvironmentally responsible product in its class


Pulp NonfictionVision of a Sustainable Paper Industry


• Sustainable Mill Design• Environmental commitment from all players• Partnership with shared values• Transparency to build trust

the circular model

users

recycling printers

urbanmills

FSC cert.forests

future fibers

ag/altfibers


the linear model

forest mill printer user dump


Presenter

Presentation Notes

The paper industry as we know it is based on outdated designs from the industrial revolution. One way street – virgin forests to landfills. Billions invested over two centuries – creating a very large, destructive dinosaur. Mainstream paper devastates forests, pollutes air and water, and destroys ecosystems.

The Paper Mill of the Future

> Designed to rely on a large percentage of post-consumer waste or ag by-product

> Certified sustainable virgin fibers> Clean chemistry, chlorine free bleaching> Located near urban centers> Mimic natural systems


Our Vision of a Sustainable Paper Industry> Sustainable mill design

> Integrate principles of sustainability> Inputs, processes, by-products & emissions> Waste equals food. There is no “away.”

> Environmental commitment from all players> End user, printer, distributor, mill, NGO, government

> Partnership with shared values

> Transparency to build trust

Pulp Nonfiction


1 – 2 – 3 Tiers up the SupplyChain: Product Inputsand Manufacturing

Transportation

Office and Operations






Carbon Footprint Challenge: Post-Consumer waste pulping uses less total energy but more purchased energy than virgin fiber pulping.


Solution: new clean energy sources• Biomass• 50/50 solution• Landfill gas


Warehousing:• Locate close to market• Efficient lighting• Electric lifts and equipmentLocal Shipping:• Bay Area: 60% Biodiesel made from waste oil• Helped local biodiesel shipping co grow• PacNW helping another biodiesel shipping co

In Freight:• Rail or Ship

Relative data is sufficient for good decision making - The Precautionary Principle.


Minimizing our carbon footprint is the net effect of:• our mission• building our mission into every product• going 1-2-3 tiers up the supply chain

http://sustainablelifemedia.com/�

Reducing Your Carbon Footprint and Striving for Sustainability

Business

new leaf paperguides

new leaf paper core

new leaf paper missionour

mainstream paper

supply chainslide number

t i c i t y

postconsumer waste pulping

total energy