Visual Identityfast Guide
September 2011
Visual elemements
Logo Colours
Typefaces Images
Calibry
Logo
Standard Version
White Version
We should always use the Standard Logo AS IT IS.
We shouldn´t use previous logos.
We have a White Version of the logo but it should be used just as an exception (forExample when we have a red or orange
background)
Backrgound Colours
Correct
Incorrect
Our standard background colour for all type of documents is WHITE. This is
specially important if we are going to print the document as it is cheaper.
We can use other background colours but always taking care of using the correct
type of logo. If we want to use the logo on a diferent colour rather than white we
should use the PNG version as it doesn´t have any background colour “included”
Logo size
Size
Depending on the syze/format of the document we should use diferent sizes.
If we use a document just for displaying on a computer (like Presentations, Web,
Social Media etc…) we should use the lower resolution logo.
If we use a document that must be printed we should use a higher resolution
logo, depending on the size of the document (A4, A3, Poster…) we should
choose a higher or lower resolution version.
If we are resizing the logo on a document IT IS ESSENTIAL TO DO IT WHILE WE
PRESS CONTROL BUTTON TO MANTAIN PROPORTIONS
Other Logos
Social Media Logo
Other Logos
We should use this “box” logo for our Social Media Profiles (Facebook, Twitter,
SlideShare, Flickr…)
The image can be modified but always using a square (as is the best way to
display the logo correctly on those pages)96x96 Pixels
Other logos can be designed and used for certain projects or events but we should always try to use symilar typography and
colour combinations
Logo size and position
A4 preferred position Presentation
Colours
Main Colours
Other Colours
We should try to use our colour combination (Orange and Red) in all our
documents and publicity.
If we use our colours in all our documents and publicity people will be able to
identify easily that this document is a ReachOut document and our Brand Image
will be stronger.
R 187 · G 34 · B 39
R 245· G 127· B 32
Typography
Calibry is the official font.
We should use it for all our documents.
Use size 11 for standard text (i.e. Reports, letters, etc.)
If we are unable to use it we can use “Arial” as an exception.
When we write the word “ReachOut!” we should remember to always use a capital “R” and “O”, leave no space between the words and a exclamation mark just after the “t”, as it is part of our brand identity.
“Calibry”
Images
We have amazing pictures of our kids and mentors.
We should be using them because they´re the best way to show our work to people.
We have to be conscious about the importance of the images in a Charity like
ours to make publicity about ourselves, for this reason we should take pictures in every project we run and we should do it
lots of times. We should have a huge Flickr Profile to show everyone how much we
do.
Applications
Stationery
Buisness Cards Letter
Power PointPower Point TEMPLATE
We should have a consitency in all our Ppt Presentations.
For this reason we have a Ppt Template available for everyone who needs to do a
presentation.
We should use this template in order to make all our presentations look the same.
E-mail signature
All of our e-mails should have the same signature at the end of the text.
It should have:
Current Logo
Name (Calibry 12 points)Possition (Calibry 10 points Bold)
Personal Telephone (Calibry 8 points)Office Telephone (Calibry 8 points)
Adress (Manchester or London) (Calibry 8 points)www.reachoutuk.org
All of this information should be in GREY colour like the example.
Javi SegarraMarketing Manager(0) 771 974 646300 44 12 42 34 56121, Picadilly Circus SW3 0D3www.reachoutuk.org