2. Three weeks to live 3. No new or old users 4. 23-July-2008Photo from TechCrunch 5. The King is dead. Long live the King! Photo from AP Photo by Eric Risberg 6. The very next day 7. Temporary trafc benets 8. Prole benets 9. Control! 10. Keyword analytics 11. Demographics 12. User targeting APIs 13. Thank you all