Rafer: Friendship is Dear but Friending is Cheap

Page 1 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/1.jpg' width='140' height='200' /> Friendship is Dear,but Friending is Cheap

MyNet, 09 November 2007Scott Rafer -- rafer@rafer.net

Page 2 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/2.jpg' width='140' height='200' /> Relationship Marketing Changed

Page 3 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/3.jpg' width='140' height='200' /> Huge Membership and Engagement

Page 4 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/4.jpg' width='140' height='200' /> eCPM < $0.10

Page 5 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/5.jpg' width='140' height='200' /> eCPM > $0.20

Page 6 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/6.jpg' width='140' height='200' /> Horizontal versus Vertical

Page 7 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/7.jpg' width='140' height='200' /> eCPM > $3.00

Page 8 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/8.jpg' width='140' height='200' /> Build Something Yourself ...

Page 9 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/9.jpg' width='140' height='200' /> Clones versus New Ideas

Page 10 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/10.jpg' width='140' height='200' /> Lower-Risk Shortcuts

Page 11 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/11.jpg' width='140' height='200' /> MyBlogLog, a quick case study

Page 12 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/14.jpg' width='140' height='200' /> Share Uncommon Media

Page 15 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/15.jpg' width='140' height='200' /> Unique Relationships Matter

Page 16 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/16.jpg' width='140' height='200' /> Proprietary User Data Matters

Page 17 <img data-url='document/rafer-friendship-is-dear-but-friending-is-cheap.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: Rafer: Friendship is Dear but Friending is Cheap' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051818/54bb845b4a7959780f8b45e5/html5/thumbnails/17.jpg' width='140' height='200' /> Publish, Advertise, or Socialize

Rafer: Friendship is Dear but Friending is Cheap

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