marketing management consultants
���Managing ���
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for ���successful���outcomes
Presented by Darren Woolley
TrinityP3 March 21, 2014
marketing management consultants
Why content marketing?
Content marketing can:
• Improve search results
• Establish thought leadership
• Encourage customer engagement
• Increase leads and sales
marketing management consultants
What is your strategy?
• What objective are you wanting to achieve?
• Against which audience?
• Against what time frame?
• Does it align to your overall marketing objective?
• Is this achievable using content marketing?
marketing management consultants
What does success look like?
• What does your ultimate objective look like?
• Is it measurable?
• Is it achievable?
• What benefit / value would it deliver?
• How would this benefit / value be measured?
marketing management consultants
How is it to be implemented?
• What value can you deliver to the audience?
• Is it relevant and interesting to the audience?
• What platform / format is ideal for the audience?
• What is the implementation plan and timeline?
marketing management consultants
How is it being managed?
• Who is responsible for content creation?
• Who is the content curator?
• Who is the social manager?
• Who is optimising search? • Are these to be managed
internally or externally?
marketing management consultants
What resources are required?
• What resources are available internally?
• What resources are available externally?
• What additional resources are required to be recruited or procured?
• How much is required?
marketing management consultants
How is it being funded?
• Is there a budget allocated for content marketing?
• Is this an additional cost or funded by reductions elsewhere?
• Has a business plan been developed and presented to senior management?
• Is the cost justified against the return?
marketing management consultants
How is it measured?
• How are you measuring your progress?
• How often are you measuring the results?
• Are these measures aligned to the strategic objectives?
• Is there a measure on the ROI?
marketing management consultants
How do you develop and evolve?
• Are you monitoring search and social effectiveness?
• Does your content marketing strategy have a long term plan?
• Have you allowed for changes in platform, content format or frequency?
marketing management consultants
How to be a more successful content marketer
• Develop a clear objective and strategy aligned to your overall marketing and business strategy.
• Define your requirements in terms of capabilities, resources, budget and timeframe.
• Determine and measure the results of your content marketing activities.
marketing management consultants
Want more content on this topic?
marketing management consultants
Or more information?
TrinityP3 Pty Ltd Sydney
+612 9964 9900 Melbourne
+613 9682 6800 Hong Kong
+852 3478 3982 Singapore
+65 6631 2861
[email protected] www.trinityp3.com
@trinityp3 www.trinityp3.com/blog/ TrinityP3 Darren Woolley
