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PULSE REPORT
IRI Pulse Report Alcohol
Welcome to the Pulse Q3 2013 edition for alcohol. We hope you find
it useful. Please do not hesitate to contact us if you have any
questions or comments at [email protected].
Q3 2013
IRIworldwide.eu
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About the Report
2
• This alcohol report is one of 10 super category reports designed to show a high-level
comparison and analysis for retail markets across major countries in Europe.• This report contains data gathered from around Europe. This market was split into the
following categories: beer, cider, wine, spirits, fortified wines and alcoholic soft drinks.
• The report highlights key metrics, such as total sales figures, market trends, category
share and winners and losers for Europe and individual countries.
• The data has been sourced from IRI retail databases and Eurostat, the statistical branch of
administration for the European Commission.
• The countries included in the report are: France, Germany, Italy, the Netherlands, Spain
and the U.K.
• The market channels used for each country in this report are as follows:
Country Channels used
UK Hypermarkets, supermarkets, drug stores and impulse outlets
ESHypermarkets, supermarkets, hard discounters, and drug stores,including the Canary Islands
DE Hypermarkets, supermarkets, hard discounters and drug stores
NL Hypermarkets, supermarkets, hard discounters and drug stores
ITHypermarkets, supermarkets, small self service, hard discounters anddrug stores
FR Hypermarkets and supermarkets
• For analytical purposes, the data sourced from available retail databases has been
consolidated to provide consistent results. However, for some countries it has not been
possible to source data pertaining to certain categories. Where this is the case, it has beendocumented in the ‘notes’ section found at the end of the report.
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On the Radar
3
POPULATION INMILLIONS
UNEMPLOYMENT(%)
AVERAGE 12MONTHS
INFLATIONRATES GDP IN MILLIONS (€)
Jan.2012
Jan.2013
Sep.2013
Average2012
Sep.2013
Average2012 2012
2013(Estimate)
France 65.3 65.6 11.1 10.2 +1.2 +2.5 2 032 297 2 059 358
Germany 80.3 80.5 5.2 5.5 +1.8 +2.4 2 644 200 2 694 499
Italy 59.3 59.6 12.5 10.7 +1.8 +3.5 1 565 916 1 568 388
Netherlands 16.7 16.8 7.0 5.3 +3.1 +2.8 600 638 604 459
Spain 46.8 46.7 26.6 25.0 +2.3 +2.3 1 049 525 1 051 076
UnitedKingdom 63.4 63.8 7.5 7.9 +2.7 +3.7 1 901 001 1 854 920
ECONOMIC FIGURES INFLUENCING CONSUMER BEHAVIOR
Source: Eurostat, September 2013
The late summer start in Europe didnot contribute to growth in a marketwhere sales increases are mainlydriven by surges in taxes.
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1,384 1,387 1,290 1,161 1,366 1,552
914 1,036 1,016 827 8961,062
509 504 498458
531547
1,118 1,200 1,2371,028
1,0911,240
4,664 4,565 4,882
4,0724,505
4,713
2,778 3,037 3,089
2,578
2,867
3,271
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
01-jul-12 01-oct-12 30-dic-12 31-mar-13 30-jun-13 29-sep-13
M i l l i o n s
Period Ending
France
Germany
Italy
Netherlands
Spain
UK
GLOBAL TRENDS
4
TOTAL EUROPE +2.5%
+1.2%
+1.1%
+2.8%
VALUE SALES IN MILLIONS (€)
Total EU 45 776
DE 18 172
FR 11 804
UK 5 369*
IT 4 596
ES 3 801
NL 2 035
TOTAL ALCOHOL VALUE SALES AND % CHANGE VS. PRIOR YEAR
*based on an exchange rate of€1.150 to the pound
+0.8%
+5.3%
+5.9%
TOTAL ALCOHOL VALUE SALES FOR THE LAST SIX QUARTERS
Source: IRI retail databases; Period ending 29 September 2013
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824
17 854
10 725
14 754
1 427
3.7 8.11.12.0 2.9
Beer Wine Spirits Cider Fortified
Wines
M i l l i o n s
Total € Sales % € vs. YA
39.0%
32.2%
23.4%
1.8%
0.4%
3.1%
Beer Wine Spirits Cider Fortified Wines Alcoholic Soft Drinks
Europe
5
14 754
10 725
1 427 191
17 854
824
E u r o s ,
i n M i l l i o n s
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom
TOP 5 CATEGORIES: EVOLUTION
Value sales (€) and % change vs. year ago
Source: IRI retail databases; Period ending 29 September 2013
KEY TRENDS
• Beer, wine and spirits account for almost
95.0% of total alcoholic beverage turnover
in Europe.
• All categories showed value growth at the
European level.
• As stated in previous reports, in most
countries growth was driven by tax
increases and inflation (particularly in
France).
• Spirits sales resumed growth, with France
accounting for all the increase in value
seen in Europe
CATEGORY VALUE SALESIN THE LAST YEAR
CATEGORY SHARE OF VALUEIN THE LAST YEAR
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Europe
6
CATEGORY INSIGHTS
• Despite the poor climate conditions seen during the course of spring and early summer in
Europe, tax increases applied in France at the beginning of the year increased beer sales.
France accounts for 2/3 of the total value growth in Europe. Specialty and premium beersales continued developing in most European countries.
• Wine was the top performing category, driven by strong growth in most countries. France
also played an important role in wine sales expansion, predominantly driven by still wines.
Spain (5.0%) and the Netherlands (6.5%) also experienced high value growth.
• Spirit sales in Europe also rose due to a combination of inflation and tax increases in France
and Germany. However, sales by volume continued to decline in this category, while in some
European countries, sales by value also continued to decline, particularly in Spain (2.6%) and
Italy (1.9%).
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom
Source: IRI retail databases; Period ending 29 September 2013
TOP LOSERS: VALUE SALES
CHANGE VS. YR. AGO (€)
TOP WINNERS: VALUE SALES
CHANGE VS. YR. AGO (€)
524.0
354.6
115.7
106.9
23.3
0 100 200 300 400 500 600
Wine
Beer
Spirits
Cider
Fortified
Wines
0 2,000
Millions Millions
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109
484
3 992
1 978
5 228
4,44.413.2
5.33.0
Wine Spirits Beer Fortified
Wines
Cider
M i l l i o n s
Total € Sales % € vs. YA
44.3%
0.1%
0.9%
16.8%
33.8%
4.1%
Wine Spirits Beer Fortified Wines Cider Alcoholic Soft Drinks
France
7
KEY TRENDS
• Hypermarkets and supermarkets increased
their total value sales by 1.2% on moving
annual total (MAT), thanks to the fastmoving consumer goods (FMCG) trend
(+1.6% excludes wine).
• Growth rates remained unchanged compared
to the previous year
• Alcoholic beverages are driving the value
sales increase. All segments benefitted from
a higher rate than total FMCG.
• Volume sales only increased by around 1.0%
on MAT and remains stable YTD. The bad
performances were due to rainy and coldweather in May and June, which managed to
be offset by the warm and sunny summer.
• Beer value sales are still being driven by the
tax increase more than volume increases
(+2.0%).
3 992
1 978
484
13
5 228
109
E u r o s ,
i n M i l l i o n s
CATEGORY VALUE SALESIN THE LAST YEAR
CATEGORY SHARE OF VALUEIN THE LAST YEAR
Source: IRI retail databases; Period ending 29 September 2013
TOP 5 CATEGORIES: EVOLUTION
Value sales (€) and % change vs. year ago
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- 0.9
-1 -1
Alcoholic Soft
Drinks
.
France
8
CATEGORY INSIGHTS
• Beer remains the winner in terms of value gains due to the tax increase. Volume sales remain
positive on MAT and YTD. The good weather conditions of the summer allowed the segment to
increase in sales after a difficult spring, which was driven predominantly by weather. Both
volume and value sales are driven by specialty beers and blond beers, which both benefitted
from an increase in their product range and promotional activity, which adds value to the
segment (beer + cider = +1.4% YTD P8 2013, which is close to the total beverage level of+1.0%).
• Wine value sales keep increasing, supported by both the still and sparkling wine segments, but
remains positive in volume (MAT and YTD) due to still wines.
− Still wines – Price increases are driven mainly by inflation, low harvest level, change of
priority markets (focus on export, for example) and a price war between retailers. The
drivers of the segment remain rosé, bag in box and private label.
− Sparkling and champagne – These segments are losing volume due to lower promotional
activity in champagne (mainly for own label) and high prices in sparkling wine
•
Spirits – The trend remains the same as the last quarter. Whilst value sales keep on increasing,volume sales are in decline by almost 1.0% on MAT, but are managing stability YTD.
− Gin/vodka/tequila/rum and cocktails are still the only segments to show growth, due to
product range increases and promotion.
− Anise/liquors are in volume decline, while whisky is almost stable at -0.5% YTD.
• Fortified wines are still driven by flavored wines, which have benefitted from an increase in
store presence, an increase in product range with the launch of new flavors
(strawberry/raspberry are amongst the leaders) and the duplication of 75cl and bag in box.
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO (€)
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO (€)
4.6
24.5
117.0
222.0
230.7
0 50 100 150 200 250
Beer
Wine
Spirits
Fortified
Wines
Cider
Source: IRI retail databases; Period ending 29 September 2013
Millions Millions
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105112
5 2794 850
7 763
-1.90.2 0.9
16.8
2.2
Beer Wine Spirits Alcoholic
Soft
Drinks
Fortified
Wines
M i l l i o n s
Total € Sales % € vs. YA
42.7%
29.1%
26.7%
0.6%
0.3%
0.6%
Beer Wine Spirits Alcoholic Soft Drinks Fortified Wines Cider
Germany
9
KEY TRENDS
• After mostly declining volume sales that
were turned into profit by higher prices in
the first half of the year, the German marketgained volume again in the third quarter and
increased value sales as a consequence.
• A huge impact on the growing categories are
promotional sales, which keep spirits and
beer in positive sales growth.
• After a very successful first half of the year
in value growth, price increases for still wine
can´t compensate volume losses. Sparkling
wine is continuing to grow by volume and
value, but driven predominantly by sparklingcocktails, such as Hugo.
• Spirits growth is still very much affected by
the evolution of whisky and rum, but this
quarter, only liquor has a slight value
growth, which brings spirits a positive result.
• Alcoholic soft drinks continue to grow
double-digit again this quarter.
5 2794 850
112 62
7 763
105
E u r o s ,
i n M i l l i o n s
CATEGORY VALUE SALESIN THE LAST YEAR
CATEGORY SHARE OF VALUEIN THE LAST YEAR
TOP 5 CATEGORIES: EVOLUTION
Value sales (€) and % change vs. year ago
Source: IRI retail databases; Period ending 29 September 2013
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Germany
10
CATEGORY INSIGHTS
• The German beer market is in growth due to massive promotional sales, which have gained
almost half of the volume sales back that were lost in the first two quarters of the year.
Nearly 90.0% of the gained volume came through promotional activities, with price
remaining stable. The better weather conditions in the third quarter seem to have had a
positive impact on beer sales, as every channel increased in volume.
• Promotional sales affected spirits sales as well. The third quarter outcome was a positive
result with value sales increasing through promotional activities in all spirit segments. The
biggest segments, white spirits and liquors, can almost compensate the losses from
promotional deals due to increased prices. Rum is continuing growth due to infused and
flavored rums. The alcoholic mixed drink segment has continued its success in volume and
value sales.
• The majority of the sparkling wine segments are losing volume, with the exception of wine-
based cocktails. In total, this brings the sparkling wine market to an improved result this
quarter. Cocktail growth is mainly influenced by new products or gained distribution rather
than promotional sales. Promotional sales instead have reduced losses for German sparkling
wine compared to the previous year, while the evolution in 2013 is still regressive. Alcohol-
free sparkling wine is also in decline.
• Still wine is struggling with decreasing volume sales and additional missing promotional sales
have led to losses that can´t be compensated with price increases. Most of the volume sales
have come from red wine.
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO (€)
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO (€)
Source: IRI retail databases; Period ending 29 September 2013
- 2.1
-8 -6 -4 -2 0
Fortified
Wines
.
114.7
41.6
17.3
16.1
5.0
0 50 100 150
Wine
Spirits
Beer
Alcoholic Soft
Drinks
Cider
Millions Millions
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1548
1 371
976
2 185
-19.6
3.7 -1.9 -0.80.1
Wine Beer Spirits Fortified
Wines
Alcoholic
Soft
Drinks
M i l l i o n s
Total € Sales % € vs. YA
47.6%
0.3% 21.2%
29.8%
1.1%
Wine Beer Spirits Fortified Wines Alcoholic Soft Drinks
Italy
11
KEY TRENDS
• Revenue from the wine category continues
to grow in the third quarter, penalizing the
volume sold (about -6.0%).
• Beer has had a neutral period of sales, due
to a cooler but longer summer.
• Spirits have suffered with general low
consumption that is predicted to continue in
the next few months. The Italian
government increased taxes on alcohol
(spirits only, none for wine and beer) which
is expected to produce further declines in
the category.
1 371
976
15
2 185
48
E u r o s ,
i n M i l l i o n s
CATEGORY VALUE SALESIN THE LAST YEAR
CATEGORY SHARE OF VALUEIN THE LAST YEAR
Source: IRI retail databases; Period ending 29 September 2013
TOP 5 CATEGORIES: EVOLUTION
Value sales (€) and % change vs. year ago
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Italy
12
CATEGORY INSIGHTS
• Beer – two findings:
- Last year, specialty beer was the only segment that showed sustained growth. In the
Specialty segment we found the most number of innovation that Shoppers showed to
appreciate (craft beers consumption could represent a new fashion in the next months).
- Increase the frequency of promotional sales in high season to achieve the bestperformance.
• Wine – The next few months will be very important for the wine sector. The current vintage
is plentiful and it will be very important not to reflect this with price positioning. Shoppers
need to see stable and non-continuous price fluctuations.
• Spirits –Be strategic in order to identify the right level of price and the right level of
promotional activities. Companies have to understand that the future will be influenced by
new price positioning and this could be an opportunity to sell less volume in order to increase
profits.
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO (€)
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO (€)
Source: IRI retail databases; Period ending 29 September 2013
- 18.9
- 0.4
- 3.6
-40 -30 -20 -10 0
Fortified
Wines
Alcoholic Soft
Drinks
Spirits
.
0.9
77.7
0 20 40 60 80 100
Wine
Beer
Millions Millions
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152
840
83
1 058
7.66.3 -2.3 2.46.5
Beer Wine Fortified
Wines
Alcoholic
Soft
Drinks
Cider
M i l l i o n s
Total € Sales % € vs. YA
0.1%
41.3%
52.0%
4.1%2.5%
Beer Wine Fortified Wines Alcoholic Soft Drinks Cider
Netherlands
13
KEY TRENDS
• The Netherlands are leaving the recession
behind with 0.1% growth in Q3 2013.
• Supermarkets continue to outperform
national growth with a 2.0% increase.
• Alcoholic related categories are
outperforming supermarket growth with an
increase of 6.0%.
• Growth within alcoholic segments is mainly
due to higher prices within beer and wine
categories.
840
83
1
1 058
52
E u r o s ,
i n M i l l i o n s
CATEGORY VALUE SALESIN THE LAST YEAR
CATEGORY SHARE OF VALUEIN THE LAST YEAR
TOP 5 CATEGORIES: EVOLUTION
Value sales (€) and % change vs. year ago
Source: IRI retail databases; Period ending 29 September 2013
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Netherlands
14
CATEGORY INSIGHTS
• Within the beer category, the growth in sales is caused by higher priced products. Volume
sales in beer are showing a decrease, caused by a change in promotional volume. Next to the
overall beer category, the alcohol free/light segment is continuing its growth. The growth of
the category is mainly due to new products within the alcohol free/light segment, with the
biggest contribution coming from Amstel Radler.
• Growth in wine is being driven by higher prices. The wine category is also showing growth in
volume as well as growth in sales, mainly caused by promotions and new product lauches,
especially within red wines. Growth is toned down by the fact that newly lauched products
are selling on a lower level.
• Alcoholic soft drinks are showing a small increase in value sales. Nevertheless, volume sales
are showing a slight decrease, mainly caused by new products and mixed cans which
replaced higher selling products like Breezers.
• Fortified wines are suffering from declining sales figures within dutch supermarkets. The level
of innovation is still low. New items keep coming in, but are not contributing to the growth
of the segment.
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO (€)
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO (€)
Source: IRI retail databases; Period ending 29 September 2013
- 1.9
-3 -2 -2 -1 -1 0
Fortified
Wines
.
0.1
1.2
51.4
63.2
0 20 40 60 80
Beer
Wine
Alcoholic Soft
Drinks
Cider
Millions Millions
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32104
1 221
908
1 537
-1.7-0.4 -2.6 3.15.0
Beer Wine Spirits Fortified
Wines
Cider
M i l l i o n s
Total € Sales % € vs. YA
40.4%
32.1%
0.9%
23.9%
2.7%
Beer Wine Spirits Fortified Wines Cider
Spain
15
KEY TRENDS
• FMCG sales grew by 0.5% in Spain, whilst
beverages decreased by 1.2%, affected bythe lower average summer temperatures.
• For the same reason, beers showed a
slight reduction (-0.4%).
• Wine was the top-performing category,
driven by lower priced wines and white
wines, while spirit sales continued to
decline.
• Whisky, rum and vodka continued to lose
value, while gin sales remained growing at
double digit rates, boosted by trends in ginand tonic.
1 221
908
104
1 537
32
E u r o s ,
i n M i l l i o n s
CATEGORY VALUE SALESIN THE LAST YEAR
CATEGORY SHARE OF VALUEIN THE LAST YEAR
TOP 5 CATEGORIES: EVOLUTION
Value sales (€) and % change vs. year ago
Source: IRI retail databases; Period ending 29 September 2013
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Spain
16
CATEGORY INSIGHTS
• Beers and soft drinks continue to be the most resilient categories in the present economic
crisis. However, the larger beer segment experienced a slight contraction (-0.4% versus
MAT September, 2012), affected by the lower average temperatures over summer.
• The beer segment relies heavily on restaurants, bars and pubs, which have gradually lost
market share over the last few years, although it still accounts for nearly two thirds (63.0%)
of total sales. Demand from restaurants and bars declined by 21.0% over the last six years,and this decline has not been fully compensated for by the increase in home consumption.
• One of the main strengths of the beer sector is its capacity for innovation. The main players
are focused on creating new products for new drinking times (lunch, afternoon and night
time drinking alternatives), moving forward from the traditional pint or aperitif. Artisanal and
premium beers emerged as both an alternative to industrial beers and as a result of the
search for added value products.
• The wine category has shown better development (5.0% versus MAT September, 2012). The
increase in value added tax (from 18.0% to 21.0%) in September 2012 played an important
role in demand remaining constant. Sales in the main appellation of origin regions have
expanded, although sales of wines with no appellation of origin, white wines and lower pricedwines are the ones which have grown the most (+10.0%).
• The outlook for spirits remains subdued. Sales for this market segment have been
decreasing over the last 10 years, lately worsened by the increase in taxes (VAT in
September 2012 and an additional 10.0% special tax for spirits in place since July 2013). The
market contraction has affected all spirits, with the exception of gin, which continued to grow
(12.0% versus MAT September 2012).
• The main strategies that companies are putting in place to tackle the crisis are financing (for
bars, restaurants and pubs), innovation and internationalisation (exports).
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO (€)
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO (€)
Source: IRI retail databases; Period ending 29 September 2013
- 0.6
- 24.0
- 6.5
-30 -25 -20 -15 -10 -5 0
Cider
Beer
Spirits
.
58.1
3.1
0 20 40 60 80
Wine
Fortified
Wines
Millions Millions
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1 222
4 147
1.2 8.7
Beer Cider
M i l l i o n s
Total € Sales % € vs. YA
22.8%
77.2%
Beer Cider
United Kingdom
17
KEY TRENDS
• The beer, wine and spirits (BWS) trends
continue in the long and short term, with
volume down across all BWS sectors
excluding cider on MAT (3.1%) and for the
four weeks ending 29 September 2013
(-0.7%).
• Cider continues as the only sector in value
and volume growth across all time periods
(+3.9% MAT, +3.6% for the four weeks
ending 29 September 2013).
• Impacting the Q3 trends is a two week
heat wave that occurred during the fourweeks ending 20th July. This positively
impacted many categories across FMCG.
• The biggest winner across the store during
the heat wave was beer and cider, details
of which are included on the next page.
1 222
4 147
E u r o s ,
i n M i l l i o n s
CATEGORY VALUE SALESIN THE LAST YEAR
CATEGORY SHARE OF VALUEIN THE LAST YEAR
TOP 5 CATEGORIES: EVOLUTION
Value sales (€) and % change vs. year ago
Source: IRI retail databases; Period ending 29 September 2013
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United Kingdom
18
CATEGORY INSIGHTS
JULY UK HEAT WAVE
• Total BWS volume grew +18.7% in the four weeks ending 20th July 2013 versus a year ago,
with 70.0% of this attributed to beer and cider, due to shoppers looking for refreshing drinks.
• Beer and cider were the biggest volume winners across total FMCG with +£111.2M added value
during the four weeks ending 20th July 2013 versus a year ago.
• Cider saw the greatest impact from the heat wave, with volume up by +40.8% in the four
weeks ending 20th July 2013.
• Wine saw little impact from the weather due to poor performance in red wine, whilst white did
okay, it was rose that saw the biggest impact from the weather due to it being a better
accompaniment for barbeques.
Q3 HIGHLIGHTS
• The modern cider segment continues to shine within cider, with over two and a half times the
growth rate of the cider sector. This segment is now 0.1 points off parity with basic cider.
Heineken U.K. (HUK) is a key driver, with strong growth within its Bulmers range (Bold Black
Cherry, No.17 and Pressed Red Grape combined for +42.3kHecs versus year ago), contributing32.0% of growth and 26.0% share of volume.
• HUK shines in the top 10 cider winners, owning five of the top 10 volume winning brands in the
12 weeks ending 29 September 2013. Strongbow Dark Fruits (+£10.2M) and Bulmers Bold
Black Cherry (£3.8M) topped the list, whilst Strongbow Original re-emerged in 7th position
(+£1.9M versus year ago).
• ABI continues to shine in the top 10 beer volume winners for the 12 weeks ending 29
September 2013, with Budweiser (+61.1kHecs) and Stella (+46.7kHecs) topping the list.
• Carling threatens Foster’s pole position in the off trade after four consecutive periods in the top
10 beer winners, delivering a total gain of +108.1kHecs versus year ago. Carling’s share ofStandard Lager in the four weeks ending 29 September 2013 has jumped three points this
year, narrowing the gap between the two brands to three points versus 10 points a year ago.
Source: IRI retail databases; Period ending 29 September 2013
TOP 5 LOSERS: VALUE SALESCHANGE VS. YR. AGO (€)
TOP 5 WINNERS: VALUE SALESCHANGE VS. YR. AGO (€)
-50 -40 -30 -20 -10 0 10
.
49.0
97.7
0 20 40 60 80 100 120
Cider
Beer
Millions Millions
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Final Notes
19
Notes on Category Definitions for Countries
Due to the diverse products found in individual countries across this market, it was necessaryto consolidate the available data into the categories in this report. In some cases, it wasn’t
possible to align products across all 6 countries. Those exceptions are listed below.
Cider
• The Italy data in this report includes cider within the fortified wines category.
• The Netherlands data in this report does not include pear cider.
Wine• The U.K. data in this report does not include this category.
Spirits
• The U.K. data in this report does not include this category.
• The Netherlands data in this report does not include this category.
• The France data in this report includes punch and cocktails, while the other countries do not.
Fortified Wines
• The U.K. data in this report does not include this category.
Alcoholic Soft Drinks
• The U.K. data in this report does not include this category.
• The Spain data in this report does not include this category.
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Resources
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FOR MORE INFORMATION
Please contact Leandro Chiesa, Consultant,
IRI at [email protected] or
+33 1 30 06 23 62 with questions or comments about this report.
To gain insight into opportunities across specific categories, segments, channels or retailers,
contact your IRI client service representative regarding custom analyses leveraging thefollowing resources:
• IRI InfoScan Census® is a syndicated retail tracking service that enables manufacturers
and retailers to acquire industry insights used to make better business decisions. IRI
InfoScan Census utilizes the data that IRI collects from grocery, drug, and mass
merchandise retailers to provide the most comprehensive and accurate syndicated data
offering in the FMCG sector. With access to accurate, granular detail by category,
geography, measure, and time period, clients have the tools needed to develop marketing
and sales strategies based on product performance, distribution, and promotion
responsiveness. All alcohol data comes from IRI InfoScan Census®.
•IRI Consulting provides strategic insights and advice leveraging a variety of data sources,predictive analytics, enabling technologies, and business analyses to help FMCG
manufacturers and retailers address significant sales and marketing issues effectively.