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IRI Pulse Report Chilled & Fresh
Welcome to the Pulse Q3 2013 edition for chilled and fresh. We hope
you find it useful. Please do not hesitate to contact us if you have any
questions or comments at [email protected].
Q3 2013
IRIworldwide.eu
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About the Report
2
This chilled and fresh report is one of 10 super category reports designed to show high-
level comparison and analysis for retail markets across major countries in Europe.
This report contains data gathered from around Europe. This market was split into the
following categories: yogurts, dairy desserts and drinks, cream, eggs, margarines, butter,
fats and spreads, milk, cheese, chilled juices, fresh desserts, salads, tofu/soya, chilled dips
and sauces, ready meals, chilled fish and seafood, charcuterie, fresh vegetables and fresh
fruit.
The report highlights key metrics such as total sales figures, market trends, category
shares, winners and losers for Europe and for individual countries.
The data has been sourced from IRI retail databases and Eurostat the statistical branch
of administration for the European Commission.
The countries included in the report are: France, Germany, Italy, the Netherlands, Spain
and the United Kingdom (UK).
The market channels used for each country in this report are as follows:
Country Channels used
UK Hypermarkets, supermarkets, drugstores and impulse outlets
ESHypermarkets, supermarkets, hard Discounters and drugstores. Itincludes the Canary Islands.
DE Hypermarkets, supermarkets, hard discounters and drugstores
NL Hypermarkets, supermarkets, hard discounters and drugstores
ITHypermarkets, supermarkets, small self service, hard discounters and
drugstores
FRHypermarkets and supermarkets
For analytical purposes the data sourced from available retail databases has been
consolidated to provide consistent results. However, for some countries it was not possible
to source data pertaining to certain categories. Where this occurred, it has been
documented in the Notes section found at the end of the report.
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On the Radar
3
ECONOMIC FIGURES INFLUENCING CONSUMER BEHAVIOR
Source: Eurostat, September 2013
The chilled and fresh category in Europeremains in growth (up +1%), but theslowdown continues. Behind theheadlines, though, there are some keysuccess stories driven by off-shelf supportand strong channel strategies.
As the market approaches the 100mmark, the challenge for retailers andmanufacturers alike is to drive the qualityoffering that only chilled can provide tounlock inflation-beating growth.
POPULATION INMILLIONS
UNEMPLOYMENT(%)
AVERAGE 12MONTH INFLATION
RATESGDP IN MILLIONS
()
Jan.2012
Jan.2013
Average2012
Sep.2013
Average2012
Sep.2013 2012 2013 (e)
France 65.3 65.6 10.2 11.1 +2.5 +1.2 2 032 297 2 059 358
Germany 80.3 80.5 5.5 5.2 +2.4 +1.8 2 644 200 2 694 499
Italy 59.3 59.6 10.7 12.5 +3.5 +1.8 1 565 916 1 568 388
Netherlands 16.7 16.8 5.3 7.0 +2.8 +3.1 600 638 604 459
Spain 46.8 46.7 25.0 26.6 +2.3 +2.3 1 049 525 1 051 076
UnitedKingdom 63.4 63.8 7.9 7.5 +3.7 +2.7 1 901 001 1 854 920
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3 180 3 141 3 174 3 237 3 201 3 181
2 325 2 352 2 329 2 222 2 311 2 352
2 645 2 552 2 620 2 624 2 700 2 573
3 751 3 469 3 629 3 675 3 732 3 454
7 441 7 321 7 589 7 576 7 430 7 510
5 585 5 5785 947 5 647 5 584 5 696
0
5,000
10,000
15,000
20,000
25,000
30,000
01-jul-12 01-oct-12 30-dic-12 31-mar-13 30-jun-13 29-sep-13
Millions
Period Ending
France
Germany
Italy
Netherlands
Spain
UK
GLOBAL TRENDS
4
+0.2%
+1.6%
+1.0%
TOTAL EUROPE +1.0%
VALUE SALES IN MILLIONS ()
Total EU 99 995
DE 30 105
FR 22 875
IT 14 490
UK 12 794*
NL 10 518
ES 9 213
TOTAL CHILLED & FRESH VALUE SALES AND % CHANGE VS. PRIOR YEAR
*based on an exchange rate of1.150 to the pound
-0.4%
+1.1%
+1.4%
TOTAL CHILLED & FRESH VALUE SALES FOR THE LAST SIX QUARTERS(EURO)
Source: IRI retail databases, period ending 29 September 2013 and prior five quarters
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Europe
5
20 199
10 866
8 009
5 7194 717 4 340 3 605
21 009
6 2545 002
Charcuterie Cheese
Yogurts, Dairy Desserts & Drinks Ready Meals
Margarine, Butter, Fats & Spreads Milk
Fresh Desserts Chilled Juices
Fresh Vegetables Eggs
Euros,
inMillions
CATEGORY VALUE SALES IN THE LAST YEAR
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom
KEY TRENDS
The chilled and fresh market is of huge
significance in Europe, with sales almost
touching the 100,000m mark. However,
continued deceleration of growth is a
concern, with sales behind inflationary
growth in all markets (despite growing
populations everywhere other than Spain,
which should be driving growth levels).
The chilled and fresh market continues to
be dominated by the top three sectors;charcuterie, cheese and yogurts/dairy.
Combined, these account for 52% of the
total fresh and hilled market. However,
yogurt/dairys long-term negative trend
continues; as a result, the sector is losing
share within the chilled and fresh market.
Of greater concern, the magnitude of the
sectors decline impacting on the total
performance of the category.
SHARE OF FRESH & CHILLED VALUE FORTHE YEAR
Charcuterie 21.0%
Cheese 20.2%
Yogurts, Dairy Desserts & Drinks 10.9%
Ready Meals 8.0%
Margarine, Butter, Fats & Spreads 6.2%
Milk 5.7%
Fresh Desserts 5.0%
Chilled Juices 4.7%Fresh Vegetables 4.3%
Eggs 3.6%
Fresh Fruit 2.6%
Chilled Fish and Seafood 2.4%
Salads 2.4%
Cream 1.9%
Chilled Dips and Sauces 0.7%
Tofu / Soya 0.1%
Source: IRI retail databases, period ending 29 September 2013
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Europe
6
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom
TOP LOSERS: VALUE SALES
CHANGE VS. YR. AGO ()
TOP WINNERS: VALUE SALES
CHANGE VS. YR. AGO ()
215.8
209.8
163.0
144.0
475.6
0 100 200 300 400 500 600
Charcuterie
Eggs
Fresh Fruit
Cheese
Fresh
Vegetables
Millions
6 254
8 009
20 199
10 866
21 009
-0.92.3 -3.9 1.30.8
Charcuterie
Cheese
Yogurts,
Dairy
Desserts&
Drinks
Ready
Meals
Margarine,
Butter,
Fats&
Spreads
Millions
Total Sales % vs. YA
TOP 5 CATEGORIES: EVOLUTION
Value sales () and % change vs. year ago
CATEGORY INSIGHTS
The two key categories of charcuterie and
cheese continue to drive growth, withcombined gains of more then 600m. A
warm, sunny Q3 on the back of poor
weather during Q2 in many markets has
helped drive sales of the seasonal sectors,
such as barbecue occasions.
Margarine, butter, fats and spreads
continue to decline despite an
improvement in most markets. However,
heavy losses in the Netherlands and
particularly the UK have contributed to a
weak overall position for Europe in Q3.
The sharpest category losses come from
the yogurts, dairy desserts and drinks
category, which is experiencing heavy long
term losses in most markets due to a
combination of changing dietary trends
and promotional fatigue.
- 14.3
- 16.5
- 438.1
- 54.5
-500 -400 -300 -200 -100 0
Fresh Desserts
Chilled Juices
Margarine, Butter, Fats &Spreads
Yogurts, Dairy Desserts &
Drinks
.Millions
Source: IRI retail databases, period ending 29 September 2013
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France
7
KEY TRENDS
Value sales achieved significant growth
across chilled and fresh categories, up
2.3% for Q3 2013 versus the prior year,
after a period of stability on Q2.
Volume sales also posted commendable
growth, at +1.2% for the quarter.
Strong chilled and fresh performance
supported exceptional global FMCG value
sales growth of more than 3% for Q3
2013. The drinks sector also experienced
healthy growth.
Good weather conditions in Q3 followed a
cold and rainy Q2, positively impacting
chilled and fresh sales.
4 515
2 8132 580
1 335 1 165 982 905607
5 271
1 621
Charcuterie Cheese
Ready Meals Yogurts, Dairy Desserts & Drinks
Chilled Fish and Seafood Margarine, Butter, Fats & Spreads
Fresh Desserts Salads
Eggs Fresh Vegetables
Euros,
inMillions
CATEGORY VALUE SALES IN THE LAST YEAR
SHARE OF FRESH & CHILLED VALUE FORTHE YEAR
Charcuterie 23.0%
Cheese 19.7%
Ready Meals 12.3%
Yogurts, Dairy Desserts & Drinks 11.3%
Chilled Fish and Seafood 7.1%
Margarine, Butter, Fats & Spreads 5.8%
Fresh Desserts 5.1%
Salads 4.3%Eggs 4.0%
Fresh Vegetables 2.7%
Chilled Juices 1.5%
Cream 1.2%
Fresh Fruit 1.1%
Milk 0.4%
Tofu / Soya 0.3%
Chilled Dips and Sauces 0.2%
Source: IRI retail databases, period ending 29 September 2013
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France
8
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO ()
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO ()
119.0
74.2
51.6
31.4
23.7
0 50 100 150
Charcuterie
Cheese
Ready Meals
Salads
Eggs
Millions
1 621
2 580
4 515
2 813
5 271
0.22.3 1.9 -3.11.7
Charcuterie
Cheese
Ready
Meals
Yogurts,
Dairy
Desserts&
Drinks
Chilled
Fish
and
Seafood
Millions
Total Sales % vs. YA
TOP 5 CATEGORIES: EVOLUTION
Value sales () and % change vs. year ago
CATEGORY INSIGHTS
Top five winner categories are variously
impacted by good weather conditions onQ3, leading to the following evolution on
52 weeks ending 09/29/2013:
Cheese growth was supported primarily by
strong growth of Mediterranean cheese
(mozzarella, feta) and salad cheeses.
Similarly, charcuterie categories that are
popular picnic and barbeque components,
such as fresh sausage, roasted pork, dried
ham and dried sausage, contributedheavily to growth of the category.
Ready meal growth remains strong but has
decelerated slightly due to hot weather,
which was more suitable for salads
consumption than hot ready meals.
Chilled fish and seafood sales were flat for
the quarter. Surimi fish stabilized after
three quarters of loss. Whether this is a
long-term reversal of the trend remains to
be seen.
- 81.6
-100 -80 -60 -40 -20 0
Yogurts, Dairy Desserts &
Drinks
.Millions
Source: IRI retail databases, period ending 29 September 2013
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Germany
9
KEY TRENDS
In Germany, chilled and fresh is growing at
1.6% in value, outpacing the combined pace ofEuropean countries studied for this report.
Hypermarkets show the highest levels of
growth in sales for chilled and fresh, with an
increase of 3.1% (contributing to 39.3% of
sales).
Charcuterie and eggs are the main drivers for
the positive development. In contrast, decline
in yogurts and milkshakes is negatively
impacting growth.
Private label contributes around 48% of the
value sales for chilled and fresh; both private
label and national brands are experiencing
value sales growth amidst declining volume.
Where promotional sales are declining, normal
sales are showing growth, driving the positive
value development of chilled and fresh.
Soft discounters are experiencing the sharpest
decline in chilled and fresh sales, followed by
drug stores. Hypermarkets continue to grow.
6 838
2 743 2 584
1 7251 229 1 193 1 125 1 044
7 933
2 535
Charcuterie Cheese
Chilled Juices Yogurts, Dairy Desserts & Drinks
Margarine, Butter, Fats & Spreads Ready Meals
Fresh Desserts Eggs
Salads Cream
CATEGORY VALUE SALES IN THE LAST YEAR
Euros,
inMillions
SHARE OF FRESH & CHILLED VALUE FORTHE YEAR
Charcuterie 26.3%
Cheese 22.7%
Chilled Juices 9.1%
Yogurts, Dairy Desserts & Drinks 8.6%
Margarine, Butter, Fats & Spreads 8.4%
Ready Meals 5.7%
Fresh Desserts 4.1%
Eggs 4.0%Salads 3.7%
Cream 3.5%
Milk 3.0%
Chilled Fish and Seafood 0.7%
Tofu / Soya 0.1%
Chilled Dips and Sauces 0.0%
Source: IRI retail databases, period ending 29 September 2013
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Germany
10
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO ()
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO ()
- 0.3
- 66.4
- 1.7
-80 -60 -40 -20 0
Chilled Dips and Sauces
Chilled Juices
Yogurts, Dairy Desserts &
Drinks
.
151.8
107.6
82.5
62.6
51.9
0 50 100 150 200
Charcuterie
Eggs
Cheese
Ready Meals
Milk
Millions
2 5352 584
6 838
2 743
7 933
0.4
2.0 -0.1 -2.51.2
Charcuterie
Cheese
Chilled
Juices
Yogurts,
Dairy
Desserts&
Drinks
Margarine,
Butter,
Fats&
Spreads
Millions
Total Sales % vs. YA
TOP 5 CATEGORIES: EVOLUTION
Value sales () and % change vs. year ago
CATEGORY INSIGHTS
Chilled charcuterie is showing positive
development across channels, whereasunchilled charcuterie is declining in hard
discounters and drug stores.
The reduced fat segment remains in sharp
decline across both chilled and unchilled
charcuterie, negatively impacting category
performance.
Branded yogurts, dairy desserts and drinks are
experiencing sales declines, while private label
grew slightly during the quarter. Cut, feta and cream cheeses all experienced a
boost in sales during Q3, driving growth within
the cheese category.
Irrespective of tremendous decline in
promotional sales, eggs are showing double-
digit growth, due to significant growth in
discounters.
Private label chilled fish and seafood declined,
while private label charcuterie and cheesegrew sharply.
Millions
Source: IRI retail databases, period ending 29 September 2013
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Italy
11
KEY TRENDS
Cheese, charcuterie and fresh fruits
contribute to around 60% of the total freshand chilled markets growth. Whilst the
cheese market is stable, fresh fruits is the
best performing category (+8.0%).
Both charcuterie and, in particular, fresh
fruits benefit of a shift from random to fixed
weight and possibly of a new channel choice
made by consumers for a more convenient
solution and promotional offers.
Some important chilled and fresh categoriesexperienced value sales declines in Q3,
including yogurt (-5.9%), dairy dessert
(-6.5%) and fresh drinks (- 14.3%).
Negative performance in yogurt, particularly
full fat and functional segments, is a key
driver of declines across the fresh dairy
segment. Only low-fat yogurt and some
niche segments (such as soya and Greek
yogurt) grew in Q3.
2 102 2 048
1 638
1 1661 039
714442 398
3 459
1 224
Cheese Charcuterie
Fresh Vegetables Yogurts, Dairy Desserts & Drinks
Ready Meals Fresh Fruit
Milk Eggs
Margarine, Butter, Fats & Spreads Fresh Desserts
CATEGORY VALUE SALES IN THE LAST YEAR
Euros,
inMillions
SHARE OF FRESH & CHILLED VALUE FORTHE YEAR
Cheese 23.9%
Charcuterie 14.5%
Fresh Vegetables 14.1%
Yogurts, Dairy Desserts & Drinks 11.3%
Ready Meals 8.4%
Fresh Fruit 8.1%
Milk 7.2%
Eggs 4.9%Margarine, Butter, Fats & Spreads 3.0%
Fresh Desserts 2.7%
Chilled Dips and Sauces 1.0%
Cream 0.5%
Chilled Juices 0.2%
Tofu / Soya 0.0%
Source: IRI retail databases, period ending 29 September 2013
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Italy
12
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO ()
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO ()
- 8.6
- 15.6
- 28.9
- 123.1
- 46.6
-150 -100 -50 0
Chilled Juices
Ready Meals
Fresh Desserts
Milk
Yogurts, Dairy Desserts &
Drinks
.
78.0
67.4
64.1
45.3
2.4
0 20 40 60 80 100
Fresh Fruit
Fresh
Vegetables
Charcuterie
Eggs
Cream
Millions
1 224
1 638
2 1022 048
3 459
-1.3-0.13.4
-7.03.1
Cheese
Charcuterie
Fresh
Vegetables
Yogurts,
Dairy
Desserts&
Drinks
Ready
Meals
Millions
Total Sales % vs. YA
TOP 5 CATEGORIES: EVOLUTION
Value sales () and % change vs. year ago
CATEGORY INSIGHTS
Prices are becoming a key factor for fresh
food categories. During Q3, prices grew2.1%, driven by fresh fruits (+11.5%),
fresh vegetables (+4.4%) and charcuterie
(+1.5%). Private label prices also
escalated (+5.5%).
Private label has achieved significant share
of chilled and fresh sales (28.3%),
significantly higher than the grocery
average (18.2%). Their promotional
activities account for 17.7% of value sales
(similar versus last year). While the freshmarket increase its average number of
reference (+1.4%) private labels are
decreasing their number of references
(-3.0%).
Though promotional activity within chilled
and fresh has increased (+1.9 points), it
remains lower compared to FMCG average
(23.3% versus 23.9%). The categories
with the highest promotional activity are
cheese, charcuterie, yogurt and fresh
fruits.
Millions
Source: IRI retail databases, period ending 29 September 2013
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Netherlands
13
KEY TRENDS
In terms of evolution total FMCGs ValuesSales YTD to wk40 are increasing with2.0% growth
The Hard Discounters (Aldi & Lidl) arewinning market share (sales index 104,7)particularly Lidl with a focus on the freshcategories.
However we see a slow down in the marketduring the 3rd quarter with a growth ofonly 1.1%.
The fresh category is critical to thesupermarkets channel, with salesaccounting for 42,9% of supermarketssales
Fresh shows a growth of 2.4% YTD week40 which is above the level of the grow ofthe total supermarket sales.
Fruit (+8,1%), Foreign Cheeses (7,2%)and Salads (5,1%) are the winningcategories in the third quarter 2013.
1 686
1 237 1 230
407 403 369 352 289
2 992
821
Charcuterie Fresh Vegetables
Fresh Fruit Cheese
Fresh Desserts Margarine, Butter, Fats & Spreads
Milk Yogurts, Dairy Desserts & Drinks
Ready Meals Chilled Fish and Seafood
CATEGORY VALUE SALES IN THE LAST YEAR
Euros,
inMillions
SHARE OF FRESH & CHILLED VALUE FORTHE YEAR
Charcuterie 28.4%
Fresh Vegetables 16.0%
Fresh Fruit 11.8%
Cheese 11.7%
Fresh Desserts 7.8%
Margarine, Butter, Fats & Spreads 3.9%
Milk 3.8%
Yogurts, Dairy Desserts & Drinks 3.5%Ready Meals 3.3%
Chilled Fish and Seafood 2.7%
Salads 2.6%
Eggs 2.3%
Chilled Juices 1.3%
Cream 0.6%
Chilled Dips and Sauces 0.2%
Source: IRI retail databases, period ending 29 September 2013
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Netherlands
14
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO ()
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO ()
124.0
70.1
16.0
2.7
2.1
0 50 100 150
Fresh Fruit
Fresh
Vegetables
Eggs
Salads
Cheese
Millions
821
1 230
1 686
1 237
2 992
-0.5-0.4
11.1
0.2
4.3
Charcuterie
Fresh
Vegetables
Fresh
Fruit
Cheese
Fresh
Desserts
Millions
Total Sales % vs. YA
TOP 5 CATEGORIES: EVOLUTION
Value sales () and % change vs. year ago
CATEGORY INSIGHTS
Fresh Fruit has increased (+11,1) due to
higher prices for apples and a strongperformance of summer fruits, aided bygood weather in July and August.
Within Fresh Vegetables growth of 4.3% iscoming from tomatoes, peppers andcabbage crops.
Declines within Yellow fats of -14.7% aerbeing driven in particular by cookingproducts. These are highly priced productswhich are suffering during the economic
crisis.
Eggs increase of 8.3 % is due to higherprices but has also experienced a smallgrowth in volume, showing positiveunderlying health in the segment
Fish continues to suffer from the salmoncrisis at the end of 2012, down -3.5%.However in the third quarter of 2013 sales
have returned to the levels of a year ago.
- 4.7
- 11.2
- 11.6
- 14.7
- 12.9
-20 -15 -10 -5 0
Ready Meals
Yogurts, Dairy Desserts &
Drinks
Charcuterie
Chilled Fish and Seafood
Margarine, Butter, Fats &
Spreads
.Millions
Source: IRI retail databases, period ending 29 September 2013
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Spain
15
KEY TRENDS
Spain remains the only country in decline
in Q3 2013; declines accelerated versus
Q2.
The yogurt and cheese categories
continued their slide in Q3. Only
charcuterie achieved significant positive
movement for the quarter.
While private label recorded positive
developments in the overall fresh and
chilled, trends vary at the channel level:
hypermarket sales slid more than 4%
versus prior year, while the supermarket
channel posted growth of more than 2.5%.
Promotional activity remains constant
across chilled and fresh versus a year ago,
and is generally slightly below the FMCG
average level of 19%.
2 061
1 589
712507
315 221 192 142
2 712
555
Charcuterie Yogurts, Dairy Desserts & Drinks
Cheese Ready Meals
Eggs Fresh Desserts
Chilled Fish and Seafood Margarine, Butter, Fats & Spreads
Chilled Juices Cream
CATEGORY VALUE SALES IN THE LAST YEAR
Euros,
inMillions
SHARE OF FRESH & CHILLED VALUE FORTHE YEAR
Charcuterie 29.4%
Yogurts, Dairy Desserts & Drinks 22.4%
Cheese 17.2%
Ready Meals 7.7%
Eggs 6.0%
Fresh Desserts 5.5%
Chilled Fish and Seafood 3.4%
Margarine, Butter, Fats & Spreads 2.4%Chilled Juices 2.1%
Cream 1.5%
Chilled Dips and Sauces 1.4%
Milk 0.4%
Salads 0.4%
Source: IRI retail databases, period ending 29 September 2013
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Spain
16
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO ()
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO ()
- 1.7
- 15.7
- 23.2
- 166.5
- 27.1
-200 -150 -100 -50 0
Salads
Ready Meals
Chilled Juices
Cheese
Yogurts, Dairy Desserts
& Drinks
.
152.3
23.1
7.8
7.4
4.8
0 50 100 150 200
Charcuterie
Eggs
Margarine, Butter, Fats &
Spreads
Chilled Dips and Sauces
Cream
Millions
555
712
2 061
1 589
2 712
4.3
6.0-1.7 -2.2-7.5
Charcuterie
Yogurts,
Dairy
Desserts&
Drinks
Cheese
Ready
Meals
Eggs
Millions
Total Sales % vs. YA
TOP 5 CATEGORIES: EVOLUTION
Value sales () and % change vs. year ago
CATEGORY INSIGHTS
Growth in charcuterie continues, driven
mainly by the national brands. Privatelabel sales in this sector slid versus prior
year. The hypermarket channel is a
standout for charcuterie sales.
All segments of the yogurt category
declined across channels. The basic
segment, usually the strongest, reversed
historical trends and posted sales declines
for the quarter.
The growth of the eggs category is being
supported by increased distribution by oneparticular manufacturer within the
supermarket channel. Though distribution
is beginning to stabilize, the underlying
health of the category remains positive.
Millions
Source: IRI retail databases, period ending 29 September 2013
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United Kingdom
17
KEY TRENDS
With GDP declining by 46k and inflation
rising by 3.7%, the UK chilled and fresh
market still achieved a 1.0% growth versus
last year.
Milk is the largest chilled and fresh
category, constituting one-quarter of the
market. Milk is also the fastest growing
category, posting 75.8m increase in sales
over 2012. Just over 20% of 2013 year-to-
date milk sales were sold with promotionalsupport, as retailers continue to leverage
the category to drive footfall. However, the
real growth driver has been from improved
underlying base sales.
Margarine, butter, fats and spreads
negatively affected the performance of the
chilled and fresh market, posting declines
of -4.6% versus prior year.
2 567
1 633
1 3141 182
881
352 344
3 246
1 273
Milk Cheese
Yogurts, Dairy Desserts & Drinks Margarine, Butter, Fats & Spreads
Chilled Juices Ready Meals
Fresh Desserts Cream
Chilled Dips and Sauces
CATEGORY VALUE SALES IN THE LAST YEAR
Euros,
inMillions
SHARE OF FRESH & CHILLED VALUE FORTHE YEAR
Milk 25.4%
Cheese 20.1%
Yogurts, Dairy Desserts & Drinks 12.8%
Margarine, Butter, Fats & Spreads 10.3%
Chilled Juices 10.0%
Ready Meals 9.2%
Fresh Desserts 6.9%
Cream 2.7%
Chilled Dips and Sauces 2.7%
Source: IRI retail databases, period ending 29 September 2013
8/13/2019 Pulse Report Chilled and Fresh Q3 2013
18/20
PULSE REPORT
United Kingdom
18
TOP LOSERS: VALUE SALESCHANGE VS. YR. AGO ()
TOP WINNERS: VALUE SALESCHANGE VS. YR. AGO ()
- 63.1
-80 -60 -40 -20 0
Margarine, Butter, Fats &
Spreads
.
75.8
36.3
23.7
18.9
16.5
0 20 40 60 80
Milk
Cheese
Ready Meals
Chilled Dips
and Sauces
Fresh
Desserts
Millions
1 2731 314
2 567
1 633
3 246
0.62.4
0.7 -4.61.4
Milk
Cheese
Yogurts,
Dairy
Desserts&
Drinks
Margarine,
Butter,
Fats&
Spreads
Chilled
Juices
Millions
Total Sales % vs. YA
TOP 5 CATEGORIES: EVOLUTION
Value sales () and % change vs. year ago
CATEGORY INSIGHTS
The margarine, butter, fats and spreads
category accounts for 10.3% of UK chilledand fresh sales. During Q3 2013, posted
enormously negative growth. Although
the category continues to perform well on
promotion (with incremental sales up
+9%), underlying base sales at the value
end of the market are driving declines.
This quarters cheese growth has been
driven by strong increases in base sales
(up an impressive 56%) and growth from
new product development.
Yogurts, dairy desserts and drinks grew
at 0.7% despite on-shelf and off-shelf
promotional support declines of four
points and two points, respectively.
Chilled juices is heavily promotionally
reliant, with 66% of volume sold on deal.
Declining promotional lift trends reflect
promotional fatigue and a falling base.
Millions
Source: IRI retail databases, period ending 29 September 2013
8/13/2019 Pulse Report Chilled and Fresh Q3 2013
19/20
PULSE REPORT
Final Notes
19
Notes on Category Definitions for Countries
Due to the diverse products found in individual countries across this market it was necessary toconsolidate the available data into the categories in this report. In some cases it wasnt always
possible to align products across all 6 countries hence the need to highlight any anomalies in
the report. Those exceptions are listed below:
Eggs
The UK data in this report does not include this category
Margarine, Butter, Fats & Spreads
The UK data in this report does not include fats in this category
The Spain data in this report does not include fats in this category
Tofu / Soya
The UK data in this report does not include this category
The Spain data in this report does not include this category
Chilled Fish and Seafood The UK data in this report does not include this category
The Italy data in this report does not include this category
Charcuterie
The UK data in this report does not include this category
Fresh Vegetables
The UK data in this report does not include this category
The Spain data in this report does not include this category
The Germany data in this report does not include this category
Fresh Fruit
The UK data in this report does not include this category
The Spain data in this report does not include this category
The Germany data in this report does not include this category
8/13/2019 Pulse Report Chilled and Fresh Q3 2013
20/20
PULSE REPORT
Resources
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IRI at [email protected] or
+44 (0)782 577 0209with questions or comments about this report.
To gain insight into opportunities across specific categories, segments, channels or retailers,
contact your IRI client service representative regarding custom analyses leveraging thefollowing resources:
InfoScan Census is a syndicated retail tracking service that enables manufacturers and
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sector. With access to accurate, granular detail by category, geography, measure, and time
period, clients have the tools needed to develop marketing and sales strategies based on
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manufacturers and retailers address significant sales and marketing issues effectively.