1. www.pulse-group.com Presented By Bob Chua, CEO Pulse Group
PLC Healthcare Outlook 2010
2. www.pulse-group.com Presented By Pulse Group
3. www.pulse-group.com Competitive challenges facing Asian
generics and patented products producers
Government efforts to lower healthcare spending, which prompted
new regulations, will stimulate the generics market, which has so
far been growing at a very modest pace
Main drivers of the patented segment will include higher
healthcare expectations, demographic changes and the availability
of new drugs in the market
Healthcare Industry Overview (1/2)
4. www.pulse-group.com The Malaysian healthcare
(pharmaceuticals and medical devices) industry was estimated at USD
1.5 billion in 2010, of which pharmaceuticals was valued at
approximately 1.1 billion with Compound Annual Growth Rate of 10.5%
from 2009-2012. Healthcare Industry Overview (2/2) Malaysian
Healthcare: Over the years and today
5. www.pulse-group.com SAMPLING PLAN
6. Sampling Plan www.pulse-group.com Random and Nationally
Representative Sampling Qualifications Method Online Length of
interview 25 minutes Sample Size n=706 Males & Females aged 18
and above Research Area Malaysia Research Period Mid June Mid July
2010
7. www.pulse-group.com LIFESTYLE
8. Lifestyle Health In Overall www.pulse-group.com - How do you
rate your Health in Overall ? N= 706 - What are the reason for
above rating ? Suffering diseases Top 1 Hypertension Top 2 Diabetes
Top 3 Dyslipidemia Top 4 Heart Disease
Visit Physicians very often / always fall sick
At least once a month
Flu, fever , allergy, headache etc
Relatively healthy and health conscious Health Status Health Status
Health Status Health in overall Healthy Fair Not Healthy
9. Lifestyle What They Do ? www.pulse-group.com - What will you
do to Keep yourself Healthy ? N= 706
To maintain a healthy lifestyle, top 2 activities respondents
usually do is keep a healthy diet and regularly exercise
Activities to keep healthy Exercise Keep a healthy diet Take
supplements regularly Diet
10. www.pulse-group.com Lifestyle Frequency Of Exercise - How
many times do you Exercise in a week ? N= 706
Average frequency of exercise is 1 to 2 times in a week
Convenience gym and fitness centers are available in town,
people tend to visit after work
Frequency of exercise per week 1-2 times 3-4 times 7-8 times 5-6
times
11. Lifestyle Activity participation www.pulse-group.com -
Participated in any Healthy Living or Wellness Program in the last
6 months? N= 706
Other than convenience, fitness centre provide flexible
schedules for those with hectic lifestyles or are shy to work out
in front or others but still want to use a gym. It will also help
you see results quicker than when working out on your own
Yoga had become a popular activity nowadays because other than
maintain healthy but also makes our mind relaxing and massaging all
body organ at the same time
Participation in any healthy living or wellness program NO, 79%
Yes, 21% Fitness Membership (47%) Yoga, marathon, dancing (31%)
Detox Program (28%)
12. Lifestyle Home Medical Device www.pulse-group.com
Interested in using an In Home Medical Device to improve health or
treat a health related condition?? Blood Pressure Device (59%)
Glucometer (22%) Thermometer, weighting scale (30%) N= 706
Home use medical devices provide a lot of benefits like
convenience to use, time saving, self- monitoring and reasonable
price
Using an in home medical device NO, 22% Yes, 78%
13. www.pulse-group.com INFORMATION RESOURCES
14. Healthcare Professional www.pulse-group.com - Did you
compare Doctors or Medical Specialists before choosing one in the
last 6 months? Insurance coverage Physicians reputation even though
the fee is high Family doctor / used to see more doctor whenever
fall sick and doctor may know my medical history Hospital location
Others N= 706
More than half of the respondents will not compare among
doctors and medical specialist but they will consider their
affordability on the medical fees and whether it has the privilege
of insurance coverage when choosing a physicians or hospitals
- What are the factors influencing choice of physicians /
hospitals? Factors influencing choice of physicians or hospitals
(%) Comparison among doctors and medical specialist Affordability
of medical fees NO, 59% Yes, 41%
15. Trusted Sources www.pulse-group.com - What is your Trusted
Sources for Information regarding Health related matters ? N= 706
Doctors or medical specialist are the most reliable and most
trusted sources for respondents to ask for information regarding
health related matters
Trusted sources for information regarding health related matters
(%) Medical Associations Independent Health Related Websites
Friends Family Members Others (health related books or magazines,
online search, doctors, pharmacist) Doctors / Medical
Specialists
16. Channels www.pulse-group.com - What are the Channels you
will use to understand your Health/ Diseases Suffering? Health
Campaign Radio TV Health Magazine Medical Pamphlet In The Clinic
Newspaper Others (internet, Google search , doctors, pharmacist
etc) N= 706
Top 3 channels for respondents to understand their health or
diseases suffering are newspapers , health magazines and medical
pamphlet in the clinic
Channels to understand health or diseases suffering (%)
17. Health Information Demanding www.pulse-group.com - What
sort of Health related Information are you Looking For ? - Do you
think such Information on Medical is Reliable ? Yes, 93% No, 7% N=
706
In terms of health related information, respondents are more
demanding on understanding the diseases/ aliments follow by
understanding more on healthcare related matters and medical
conditions
Almost all of them think that such information in reliable
Health related information respondent looking for (%) Reliability
of information Understanding Medical Terms Understanding Medical
Conditions Understanding More On Healthcare Related Matters
Understanding Diseases / Ailments
18. www.pulse-group.com GOVT. VS PRIVATE HOSPITALS
19. Government Vs Private Hospitals www.pulse-group.com N= 706
NO, 59% Yes, 41% Have you visited any Government Hospitals in the
Past 6 Months ? WHY ? For Medical Checkup / Follow Up (47%) For
Outpatient Treatment (50%) For Inpatient Treatment (3%) NO, 52%
Yes, 48% Have you visited any Private Hospitals in the Past 6
Months ? WHY ? For Medical Checkup / Follow Up (49%) For Outpatient
Treatment (42%) For Inpatient Treatment (9%)
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20. Satisfaction www.pulse-group.com - Are you Satisfied with
the Overall Service provided by Government and Private Hospitals ?
Private hospital has better reputation as respondents are more
satisfied with private hospital (72%) compare to government
hospital (39%)
Like wise to dissatisfaction, respondents are not satisfied
with government hospital (24%) compare to private hospital
(7%)
Other than medical cost, the reason of satisfaction is closely
related with the services quality provided by the hospitals
Extremely Satisfied Somehow Satisfied Neutral Somehow Not Satisfied
Extremely Not Satisfied Government Hospitals (n=290) Private
Hospitals (n=339)
21. Safety & Effectiveness www.pulse-group.com Do you
Believe that Medication / Supplements you are using are Safe ? Do
you Believe that Medication / Supplements you are using are
Effective ? N= 706 - Do you Believe that Medication / Supplements
you are using are Safe? - Do you Believe that Medication /
Supplements you are using are Effective?
Respondents believe that medication / supplements they using
are safe and effective
No, 12% Yes, 88% Yes, 64% Never thought of, 26% No, 10%
22. Cost of Medication/ Supplements www.pulse-group.com How
would you rate the Cost of Medications / Supplements you are taking
right now ? Yes, 82% No, 18% Would you consider Switching to other
alternative medication if there was a Cheaper Alternative but with
Same Results ? ( Generic Drug instead of Branded Drug ) N= 706 -
How would you rate the Cost of Medications / Supplements you are
taking right now ? - Would you consider Switching to other
alternative medication if there was a Cheaper Alternative but with
Same Results?
Almost 50% of the respondents perceive the cost of medication
or supplements they taking right now is expensive .
However, 82% of them would consider to switching to other
alternative if there was a cheaper alternative but with same
effectiveness
Extremely Expensive Somehow Expensive Extremely Not Expensive
Somehow Not Expensive Neutral
23. Purchasing Behavior www.pulse-group.com - Where are your
Main Areas to Purchase Medicine ? N= 706
Respondents tend to purchase medicine from pharmacies followed
by clinics
One of the reason that encourage respondents to purchase from
pharmacy might due to some promotion package, discount or free gift
given by pharmacy where they hardly get this from clinic or other
places
Main area to purchase medicine (%) Clinic Pharmacy Government
hospital Private hospital Chinese Medicine Halls Purchase online
Others
24. www.pulse-group.com ALTERNATIVE MEDICAL METHODS
25. Traditional Medication Methods www.pulse-group.com Yes, 33%
No, 67% Have you seek for any forms of Traditional Medication
Methods in the Past 6 Months ? Traditional Massage (64%) Sinseh
(38%) Acupuncture (22%) Bomoh (6%) Which Traditional Medical
Services you have seek in the Past 6 Months ? N= 706 - Have you
seek for any forms of Traditional Medication Methods in the Past 6
Months ? - Which Traditional Medical Services you have seek in the
Past 6 Months ?
1/3 of the respondents tend to seek traditional medication
methods in the past 6 months.
Traditional massage is the most famous traditional medical
services follow by sihseh and acupuncture
26. www.pulse-group.com RECOMMENDATION
27. Unmet Needs & Solutions www.pulse-group.com
Service
Waiting time is too long
Hospitals staff attitude, not sincere and not patience
Customer service counter, not efficient enough
Lack of medical equipment such as hospital bed and ward
rooms
Unmet Needs ! Solutions
Better systematize
management
Professional attitude in
attending to customers,
sincere, patience,
responsibility, concentration and be ethical
Purchase sufficient medical equipments and increase the number
of bed
Guideline and Medical Information
Lack of health info update
Low awareness to disease prevention
Lack of communication among medical professional and
public
Limited interaction for public towards medical info
Co-operation between hospital, media and pharmaceutical company
to organize more health related campaign in-order to create
awareness and education among public
Availability of diseases prevention information (example H1N1,
dengue etc) through health awareness and education campaign
Cost of Medication
Affordability
Medicine fees
Admission fees
Procedure and medical test fees
Physicians consultation fees
Medical package inclusive
Admission, consultation and
medication fees
Subsidize program for poor
family with appropriate terms
and conditions
N= 706
28. Unmet Needs & Solutions www.pulse-group.com
Physicians Attitude
Medical ethics for all the
doctors and nurses
Relationship among doctors
and patients
Unmet Needs ! Solutions
Continuously training for knowledgeable, patience and
responsible medical professionals
Practice the ethics of providing accurate and right information
to patients
Built up patients trust and confidence level
Medications & Supplements
Demanding of effective, minimal
side effects and affordable drugs
High preferable to natural / herbal
medicine
Reliable brand
Pharmaceutical company sustained clinical trails /
research
Popularize alternative treatments and natural therapies with
the use of complementary medicine widespread
Government hospital
Lack of doctors in government hospitals and clinics
Attract the doctors working oversea to return home with better
benefit and privilege
N= 706
29. www.pulse-group.com PULSE HEALTHCARE
30. What Can We Do For You ? www.pulse-group.com Proposal
Writing Recruitment & interview methodology
Face to face
Telephonic
CATI / CAWI
Focus Group
Discussion
Data Cleaning Reporting
Executive summary
Top line
Recommendation
SWOT Analysis
Primary research
Secondary research
Data collection
Professional personnel to manage healthcare project:
Recruiter & interviewer who have healthcare background and
knowledge
Experienced and capable to manage a F2F/ Telephonic / CATI /
CAWI / FGD interviews with doctors, medical specialist, KOL,
pharmacist, patients etc
Analysts who understand well on healthcare market in APAC
Comprised of ex-nurses, doctors, medical student etc
Data QC
Data generation
Data punching
31. Snapshot Planet Pulse www.pulse-group.com
32. Profiling Planet Pulse www.pulse-group.com Healthcare
related profiling: www.planet-pulse.com For patients with ailments
For medical practitioners
Are you a doctor?
Are you a pharmacist?
Are you a nurse?
Are you a general practitioner (GP) or medical specialist?
What is your specialty?
Do you own a clinic?
Do you practicing in public or private hospital?
Do you own a pharmacy?
Please indicate the number of years you have been practicing
medicine / pharmacy (years since completing horsemanship)?
In a typical month, how many patients in total you treat,
regardless of condition?
Do you suffer from any diseases?
How frequent do you go to clinic for sick visit?
Do you tend to purchase medicine and supplements from clinic or
pharmacy?
Do you have a family doctor?
Do you own a medical card?
Do you sign up for any health program? (Gym, Fitness centre,
Yoga etc)
Do you currently taking any medication / supplements?
Do you buy medical insurance?
33. www.pulse-group.com NEXT BREAKFAST FORUM
34. Automotive www.pulse-group.com
35. Q & A Session www.pulse-group.com Yes, 33% Q &
A