حمن الر الله بسم حيم الر
(BBA BATCH 08) Members Mr. Zaheer Abbas CIIT/SP-BBA-029/VHRMr. Faisal Chaudhry CIIT/SP-BBA-018/VHRMr. Usman Ali CIIT/SP-BBA-033/VHRMr. Hassan Raza CIIT/SP-BBA-012/VHR
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY, VEHARI
MEANING OF MOTIVATION
Motivation is derived from the Latin word ‘mover’ which means ‘to move’ or ‘to energize’ or ‘to activate’.
DEFINITIONS OF MOTIVATION:
Motivation is the process of starting, directing and sustaining physical and psychological activities.
Motivation refers to the states within a person or animal that drives behavior toward some goals.
ASPECTS OF MOTIVES
Need Drive Incentive Effect
Contd……
CLASSIFICATION OF MOTIVATION:
MASLOW’S THEORY OF HUMAN MOTIVATION
Contd…….
MASLOW’S THEORY OF HUMAN MOTIVATION:
According to him, needs at the lower levels of the hierarchy dominate an individual’s motivation as they are unsatisfied. Once, these are adequately satisfied, however, the higher needs occupy the individual’s attention and efforts.
Contd…..
COMMON CLASSIFICATION
PRIMARY MOTIVES SECONDARY
MOTIVES
PRIMARY MOTIVES
Hunger Thirst Temperature Regulation Sleep Motives Pain Reduction Sexual Motive Maternal Motive Oxygen Motive Fatigue Reduction Bowl & Bladder motive
SECONDARY MOTIVES
SOCIAL MOTIVES
• Social Approval• Social Comparison
Psychological Motives
• Affiliation• Self Esteem• Self Actualization
General Motives
• Aggression• Achievement• Power Motive• Curiosity Motive• Exploration &
ManiPulation
Thank you !