April 2014
PRINT MEDIA INDUSTRY REPORT
Print Media Report
-DAMAC Properties Dubai remain one of the top Spenders on Print media.
- Education Institutes category is also one of top spending category, more than 70 Advertisers were active in this category.
- 28 wrist watches Players were published their Ads on Print in April 2014.
- Pharma industry was also one of the big spenders on Print media.
- Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms
Top 20 Categories
CONSTRUCTIONS
FASHION
GOVERNMENT
EDUCATIONAL
FINANCIAL SERVICES
RETAIL OUTLETS
HOUSEHOLD/OFFICE GOODS
PHARMACEUTICALS
TELECOMMUNICATION
CORPORATE IMAGE
TOURISM
DRINKS
SKIN CARE
MISCELLANEOUS
FOODS
VEHICLES/SPARE PARTS
MEDIA
FUEL
HAIR CARE
TRANSPORT
0 2 4 6 8 10 12 14 16
Top 20 Advertisers
GOVERNMENT OF PUNJAB
GOVERNMENT OF PAKISTAN
GOVERNMENT OF KPK
GOVERNMENT OF SINDH
DAMAC PROPERTIES
UNILEVER PAKISTAN LTD
PAK SUZUKI
ADAMJEE COLLEGE
PAK TELECOM MOBILE
UNITED BANK LIMITED
HR CONSULTANT PVT LTD
BAHRIA TOWN
TREET CORPORATION L
GUL AHMED TEXTILE
ROLEX WATCHES
CHINA MOBILE
WILSONS & CO
SAMSUNG ELECTRONICS
ZAIN BUILDERS
BANK ISLAMI
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Top 20 BRANDS
GOVERNAMENT OF PUNJAB
EDUCATION DEPT KPK
ADAMJEE COLLEGE
AKOYA DAMAC DUBAI
EXCISE & TAXATION DEPARTMENT
SUZUKI WAGON R VXL
METRO CASH CARRY
HR CONSULTANT PVT LTD
GUL AHMED LAWN
ROLEX WATCHES
ZONG
SANDHI SUDHA
FEDERAL BOARD OF REVENUE
U FONE
BREITLING WATCHES
LABOUR & HUMAN RESOURCE
CITY TOWER
SAMSUNG GALAXY S 5
BANK ISLAMI
PAKISTAN RAILWAY
0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2
Daily Trend AnalysisPure Commercial: ROP / Ordinary
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Advertising Split
Pub-lica-tion
s82%
Sunday/Weeday Mag7%
Monthly Mag/Digest12%
English Vs Urdu Share
Urdu52%
English48%
Banking Industry Share of Spend (SOS)
UNITED BANK LIMITED19%
BANK ISLAMI LTD12%
THE BANK OF KHYBER
11%HABIB BANK LTD11%
MEZAN BANK9%
MUSLIM COMMERCIAL
BANK8%
BANK ALFALAH7%
J. S. BANK6%
STANDARD CHARTERED BANK LTD
4%
NATIONAL BANK OF PAKISTAN
4% OTHERS8%
Telecommunication Service Providers
Ufone41%
CHINA MOBILE35%
MOBILINK18%
TELENOR 6%
Share of Spend
Telecommunication Hardware (SOS)Share of Spend
SAMSUNG ELECTRON-ICS
86%
DANY TECHNOLOGIES11%
HUAWEI2%
VOICE MOBILE1%
Tea Category (SOS)Share of Spend
KTC TEA26%
LIPTON YELLOW LABEL TEA39%
PRIME MIXTURE TEA9%
STANDARD TEA1% TAPAL
MEZBAN TEA 11%
TETLEY GOLD TEA
8%VITAL TEA
7%
For Queries-Mr. Arshad Bhatti
Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302
e-Contact: [email protected]
[email protected]/mediatrackpk
THE END