Print Media Industry Report - April 2014

April 2014

PRINT MEDIA INDUSTRY REPORT

Print Media Report

-DAMAC Properties Dubai remain one of the top Spenders on Print media.

- Education Institutes category is also one of top spending category, more than 70 Advertisers were active in this category.

- 28 wrist watches Players were published their Ads on Print in April 2014.

- Pharma industry was also one of the big spenders on Print media.

- Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms

Top 20 Categories

CONSTRUCTIONS

FASHION

GOVERNMENT

EDUCATIONAL

FINANCIAL SERVICES

RETAIL OUTLETS

HOUSEHOLD/OFFICE GOODS

PHARMACEUTICALS

TELECOMMUNICATION

CORPORATE IMAGE

TOURISM

DRINKS

SKIN CARE

MISCELLANEOUS

FOODS

VEHICLES/SPARE PARTS

MEDIA

FUEL

HAIR CARE

TRANSPORT

0 2 4 6 8 10 12 14 16

Top 20 Advertisers

GOVERNMENT OF PUNJAB

GOVERNMENT OF PAKISTAN

GOVERNMENT OF KPK

GOVERNMENT OF SINDH

DAMAC PROPERTIES

UNILEVER PAKISTAN LTD

PAK SUZUKI

ADAMJEE COLLEGE

PAK TELECOM MOBILE

UNITED BANK LIMITED

HR CONSULTANT PVT LTD

BAHRIA TOWN

TREET CORPORATION L

GUL AHMED TEXTILE

ROLEX WATCHES

CHINA MOBILE

WILSONS & CO

SAMSUNG ELECTRONICS

ZAIN BUILDERS

BANK ISLAMI

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Top 20 BRANDS

GOVERNAMENT OF PUNJAB

EDUCATION DEPT KPK

ADAMJEE COLLEGE

AKOYA DAMAC DUBAI

EXCISE & TAXATION DEPARTMENT

SUZUKI WAGON R VXL

METRO CASH CARRY

HR CONSULTANT PVT LTD

GUL AHMED LAWN

ROLEX WATCHES

ZONG

SANDHI SUDHA

FEDERAL BOARD OF REVENUE

U FONE

BREITLING WATCHES

LABOUR & HUMAN RESOURCE

CITY TOWER

SAMSUNG GALAXY S 5

BANK ISLAMI

PAKISTAN RAILWAY

0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2

Daily Trend AnalysisPure Commercial: ROP / Ordinary

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Advertising Split

Pub-lica-tion

s82%

Sunday/Weeday Mag7%

Monthly Mag/Digest12%

English Vs Urdu Share

Urdu52%

English48%

Banking Industry Share of Spend (SOS)

UNITED BANK LIMITED19%

BANK ISLAMI LTD12%

THE BANK OF KHYBER

11%HABIB BANK LTD11%

MEZAN BANK9%

MUSLIM COMMERCIAL

BANK8%

BANK ALFALAH7%

J. S. BANK6%

STANDARD CHARTERED BANK LTD

4%

NATIONAL BANK OF PAKISTAN

4% OTHERS8%

Telecommunication Service Providers

Ufone41%

CHINA MOBILE35%

MOBILINK18%

TELENOR 6%

Share of Spend

Telecommunication Hardware (SOS)Share of Spend

SAMSUNG ELECTRON-ICS

86%

DANY TECHNOLOGIES11%

HUAWEI2%

VOICE MOBILE1%

Tea Category (SOS)Share of Spend

KTC TEA26%

LIPTON YELLOW LABEL TEA39%

PRIME MIXTURE TEA9%

STANDARD TEA1% TAPAL

MEZBAN TEA 11%

TETLEY GOLD TEA

8%VITAL TEA

7%

For Queries-Mr. Arshad Bhatti

Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302

e-Contact: [email protected]

[email protected]/mediatrackpk

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