FASHIONABLE QR CODES
THE UP AND COMING FASHION TOOL
Manou Driessen & Sophie PrinsEuropean Fashion Business SchoolTMO| DetexColloqium
Introduction
Do not turn off your smart phones!
Questions after presentation
± 20-30 minutes
FASHIONABLE QR CODES
Main Question
How can the QR code add more value to the fashion industry?
FASHIONABLE QR CODES
The development of the QR code
Two dimensional barcode (1994)
Scanned by mobile phones
Quick Response; all kinds of content by high speed!
Common use in Japan
Increasingly popular worldwide
FASHIONABLE QR CODES
QR code vs. Barcode
• Need for more capacity
• 2 Dimensional
• 360° degrees scanning
• 7089 digits in stead of 20-30 digits
• More content opportunities
FASHIONABLE QR CODES
Generating a QR code
• Special generator• Content can not be changed!
FASHIONABLE QR CODES
Professional QR codes
FASHIONABLE QR CODES
•Special QR codes with content which can be changed
•Professional companies which have the know how
•Provide mobile websites and services
Structure and creations
FASHIONABLE QR CODES
WATCH THIS..The currently use of the QR code
FASHIONABLE QR CODES
SWOT Analysis of the QR code
FASHIONABLE QR CODES
The QR code as fashion tool
Possible short term ‘ applications’ for the fashion industry
FASHIONABLE QR CODES
Product and brand information• Implemented QR code in garments
• Information about material, treatment etc.
• Corporate social responsibility
• Opportunity for social responsible thinking brands
FASHIONABLE QR CODES
3 Step style advice
FASHIONABLE QR CODES
Step 1
Step 2
Step 3
QR code scanners•Protection for the designer
•Always able to scan the item
•Self scan service
FASHIONABLE QR CODES
Fashion on television #1 series• Teletext; fashion item
• Each characters has its own QR code
• Forwarded to the website with fashion items
FASHIONABLE QR CODES
Fashion of television #2 Shows• QR code on screen
• Immediately forwarded to the website with fashion items
FASHIONABLE QR CODES
Fashion on television #3 DVD• DVD-menu with fashion item
• Each character has its own QR code
•Forwarded to the website with fashion items
FASHIONABLE QR CODES
Quick Response on trade fairs
Inspiration
QR codes on stands
QR code scanners for every visitor
Connecting QR codes to GPS system
FASHIONABLE QR CODES
Quick Response on business cards• Introduction movie
• Tour through the company or department
• Manufacturers
• Seminars
FASHIONABLE QR CODES
Social software meets fashion• Social function
• Directly fowarded to the person’s social network
• Seminars
FASHIONABLE QR CODES
QR code and Layar
• Program next to the QR code
• Will give information about your environment
• Just like a GPS- system
FASHIONABLE QR CODES
The PM code
Paper Memory code
High capacity due to color use
Licensed by Microsoft©
FASHIONABLE QR CODES
QR Code, the new fashion tool?!
Many possibilities
High speed
Easy to use
Environmentally friendly
Conclusion; The QR code sure adds more value to the fashion industry!
FASHIONABLE QR CODES
The EndQuestions?
FASHIONABLE QR CODES
SCAN ME