Secret Sauce: Powering Your Apps with Data.com Developers
Deepa Krishnan, Dir. Business Development, salesforce.com Matthias Zeller, Sr. Dir. Product Management, salesforce.com
Bastien Vidal, COO, Seesmic
Agenda
!! Data.com !! API Overview
!! Contribution API
!! Seesmic
!! ScanBizCards
!! Input/Q&A
Why Are Data.com’s APIs Exciting for Developers?
Newly Released Contribution API Makes It All Easier
Power Your Apps and Enable Users With Data Inside
Earn Referral and Reseller Dollars
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We Have Data You Have Ideas
Deepa Krishnan, Director of
Business Development, Data.com
What is Data.com?
The Most Complete Source of Accurate Business Data
# of Employees
SIC/NAICS
Blog
Corporate Hierarchy
Name Title
Phone Address
Dept Email
Company Name
Social
Today, Succeeding in Business Requires Good Data
“ “ Source: MarketTools May 2011 Salesforce Customer Survey
“ “ Top Salesforce
Customer Request
Business Data Currently Lives All Over the Place
As a Result, Businesses Can’t Focus
Who to Call? What to Target? How to Allocate Resources?
With Bad Data or No Data, Its Tough to Make Headway
Delivering a Solution
The Most Complete Source for Accurate Business Data
Companies
People
Jigsaw: The Fastest Growing Business Contact Database
Accurate Contact Data 30 million crowd-sourced contacts 1 million new contacts a month
Socially Powered by the Crowd 2 million community members 40% sharing by corporate customers
•! Target with a Broad Range of Titles •! Take Action with Real-Time Updates
D&B: The Leader in Accurate Company Data
Accurate Company Data 200 million company records 90+ unique �elds of information
Leading the Industry for Decades 170 years of business insight
•! Segment with Accurate Company Data •! Prepare with In-Depth Research •! Penetrate and Increase Up-Sell and
Cross-Sell with Family Trees
Accurate Contact Data From the Crowd in the Cloud
Gathering Contact Data from the Crowd is More Effective
xxx
Wikipedia
Millions of Contributors 12 million users 395 million edits 20 million articles
xxx
Jigsaw
Millions of Social Records 2 million members
1 million new contacts a month 12,000 updates a day
How it Works: Give to Get
1)! Add or update a business contact (+5 points) 2)! Consume a new contact (- 5 points)
With Jigsaw, points are your currency:
The Crowd Partnered with Jigsaw Technology Delivers More
2.0 Million+ members
40% of customers share their data
1.2 Million updates per month Users can flag bad data
Data.com Community Web Site Demo
Open, Accessible, Free: API Overview
Matthias Zeller, Senior Director Product Management,
Data.com
Data.com High-level Contribution Overview
Build
Clean
Super DeDuper
Normalizer
Pinger
Reaper
Partners Community
Community
Apps
Data.com Platform
PuzzleMaster
Data.com API’s
Contact Company Entities
Search/ Preview Get Add Report
Facts API
Consume Contribute
Free Points
Data.com API’s overview
!! Get started for free –! Request Developer API token (http://developer.jigsaw.com/
home) –! Review API documentation
(http://developer.jigsaw.com/documentation)
–! Free sandbox allows API testing with dummy data –! Build and enjoy
!! Technology –! RESTful JSON API (preferred)
–! RESTful XML API
–! Web Service (WSDL based, company API only)
Data.com Search Company API
Contact Company
Search Get Add Report Facts
Consume Contribute
API Name searchCompany
Input URL, Name, Country, State, Area Code, Zip Code, Metro Area, Industry, # Employees, Revenue, Updated Since
Output Company ID, Name, Address and # of Active Contacts
Sample https://www.jigsaw.com/rest/searchCompany.xml?token=<yourtoken>&name=www.salesforce.com
Data.com Contact Count API
Company
Search Get Add Report Facts
Consume Contribute
Contact
API Name companyContactCount
Input Company ID
Output Total Contacts, Contacts by Departments, Contacts by Levels
Sample https://www.jigsaw.com/rest/companyContactCount/159110.xml?token=<yourtoken>
Data.com Search Contact API
Contact Company
Search Get Add Report Facts
Consume Contribute
API Name searchContact Input Name, Level, Company, Email, Updated Since, Title,
Department, Country, State, Area Code, Zip Code, Metro Area
Output Preview fields including CompanyID, ContactID, Name, Title and Company, but NOT Email and Phone Number
Sample 1 http://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&[email protected]
Sample 2 https://www.jigsaw.com/rest/searchContact.xml?token=<yourtoken>&levels=VP&companyName=salesforce&pageSize=100&offset=0
Data.com Get API
Contact Company
Search Get Add Report Facts
Consume Contribute
API Name getContact
Input ContactID, UserName, Password
Output All Contact Attributes including CompanyID, ContactID, Name, Title, Company Name, Email and Phone Number
Requires 5 points in user or partner account
Sample https://www.jigsaw.com/rest/contacts/35037319.xml?token=<yourtoken>&username=<username>&password=<password>&purchaseFlag=true
PassThrough vs Reseller API usage
!! PassThrough API model –! Easiest model, start right away
–! Use API’s to access free data (e.g. search) –! Use end-users Data.com credentials to submit contacts (end-
user gets points) or get contacts (requires points in end-users account)
!! Reseller API model –! Requires a reseller agreement –! End-user does not require Data.com account
–! Buy contacts at wholesale rates and resell them in your app
Contribute API
!! Submit company and contact information to Data.com and receive points
!! Add up to 10 contacts and one company per call
!! Post request - Input data is in JSON
!! Success or detailed error codes returned in JSON or XML
!! Points are credited to user or partner account
Contact Company
Search Get Add Report Facts
Consume Contribute
Contribution API Sample
Adding a new contact to an existing company: https://www.jigsaw.com/rest/contribution.xml?token=<yourtoken>&username=<username>&password=<password>&data={"contact":[{"email":"[email protected]”,
"firstName":"Matthias","lastName":"Zeller","title":"Sr. Product Manager”,"phone":"+1.650.241.8760","address":"777 Mariners Island Blvd Ste 400","zip":"94404-5059”,"country":"USA","city":"San Mateo","state":"CA"}]}
Contact Company
Search Get Add Report Facts
Consume Contribute
Other API’s
!! Get User Info API –! Returns the point balance for a specific user
–! Sample: https://www.jigsaw.com/rest/user.xml?token=<yourtoken>&username=<username>&password=<password>
!! Contact Fact API –! Submit facts about email addresses or phone numbers of
contacts
–! Typically used to submit results from bounce reports
Company
Search Get Add Report Facts
Consume Contribute
Contact
Seesmic and Data.com: Where
Social Meets Business Bastien Vidal, COO Seesmic
Deepa Krishnan, Dir. BD salesforce.com
Seesmic and Data.com
!! “Bringing Data.com's powerful functionalities into our social media management platform gives users a real tool to convert the social stream into actionable leads. The Data.com/Seesmic partnership is a practical step forward in the Social CRM space.”
Seesmic CRM Seesmic Social
Seesmic Social is the leading social media management platform.
Keep up with your personal and professional networks, anywhere, anytime.
Finally, Seesmic CRM puts Salesforce in the palm of your hand.
Stay on target with Seesmic CRM for Salesforce.
Email: [email protected]
Website: http://seesmic.com Blog: http://blog.seesmic.com
Demo of Data.com Plug-in
ScanBizCards Matthias Zeller, Senior Director
Product Management
ScanBizCards Most popular mobile card scanning app. Over 600,000 installs
Jigsaw functionality includes: •! Scan card and upload to Jigsaw •! Register and get points for contribution •! “Clean” company name •! Bonus: Export to Salesforce CRM
Future: •! Update contacts •! “Clean” address book
ScanBizCard Workflow Scan card
Validate/correct contact info
Submit to Jigsaw
New card gets 5 points
Code Sample Contribution API – Objective-C NSMutableString *postData = [NSMutableString string];!
![postData appendFormat:@"token=%@&", JIGSAW_TOKEN];!
![postData appendFormat:@"username=%@&", username];!
![postData appendFormat:@"password=%@&", password];!
!
//contribution api requires "data" parameter to be a dictionary, whose key
"contact" is an array, whose first element is dictionary!
//of all data fields!
!NSArray *contactArray = [NSArray arrayWithObject:contactDict];!
!
!NSDictionary *jsonDict = [NSDictionary dictionaryWithObject:contactArray
forKey:@"contact"];!
!!
![postData appendFormat:@"data=%@", [jsonDict JSONString]];!
!!
![req setHTTPBody:[postData dataUsingEncoding:NSUTF8StringEncoding]];!
!!
//since we are inside a separate thread already no problem making this a synchronous request!
NSHTTPURLResponse *resp;!
!NSData *returnData = [NSURLConnection sendSynchronousRequest:req returningResponse:&resp error:nil];!
Summary of resources available to developers
!! Data.com !! developer.jigsaw.com – Developer portal
!! developer.jigsaw.com/documentation – Documentation
!! Matthias Zeller (Product Management) – [email protected]
!! Deepa Krishnan (Partners) – [email protected]
Questions?
Thank you!
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