Speakers: Can you Live without Marketing Automation? Why Integrated Marketing Automation is a Must Mathew Sweezey
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Speakers:
Can you Live without Marketing Automation?
Why Integrated Marketing Automation is a Must
Mathew Sweezey
What is ahead
A little about me
Marketing, like it was 1999
The Smartest man in 1999
The Real World
Apprenda: A Marketing Automation Success Story
Mathew Sweezey
Director of Sales, Pardot
Europe
Jesse
Me
Prince:He recorded
“Party like its 1999”
Exc
el
Silo ToolsSalesforce 1999
Em
ail
Websi
te
Exc
el
Silo Tools
CR
M
Number of
Leads
ROMI
“Jockey” “Spreadsheet”
Lead A
Lead B
Exc
elForm = Lead
Trying to create these would invoke another type of "Four Letter” word in 1999
“This is not a lead”
The Lead Black hole
Silo Tools
1999
Smartest
Man in
1999
Exc
el
Content
Exc
el
Silo ToolsWoof Woof
Marketing AutomationIn 1999
Silo Tools
2011
Silo Tools
Marketing
Automatio
n
It’s what happens when your CRM, Email, and Website are all in one house
Exc
el
Salesforce.com 2011
Exc
el
Big Brother Tracking
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el
Lead Scoring
Silo Tools
Cold Leads In
MQL Out
Sales now bows to your Greatness
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el
Automatic ROI Tracking
Thinks you deserve a Promotion
So Jealous!
Exc
el
Silo Tools
Exc
el
Silo Tools
Form Submission
Salesforce.com
Auto-responder Email
Exc
el
Silo Tools
Marketing Team of 2
Salesforce.com+
Marketing Automation
Exc
el
Silo Tools
40 300Leads per month
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el
Silo Tools
Sales connects with 1 in 4 MQLs instead of 1 in 18
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Silo Tools
www2.Pardot.com/dreamforce2011
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