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Pardot Elevate 2012 -WordPress and Pardot: The World’s Newest Power Couple
May 13, 2015
Join Cliff Seal, a Pardot UX Designer, as he introduces one of Pardot’s newest features - the WordPress plugin. This session will cover the basic functionality and use cases of the plugin, as well as the advantages
of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing, and advanced content optimization, you will be itching to get back and implement this power couple solution.
of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing, and advanced content optimization, you will be itching to get back and implement this power couple solution.
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Transcript
The World’s Newest Power Couple Cliff Seal UX Designer & Resident WordPress Nerd
+
Who’s this guy?
NERD.
Open Source vs.
WordPress.com
So, why WordPress?
WordPress powers 22% of new active websites, and 14.7% of the “top 1 million”.
WordPress Now Powers 22 Percent Of New Active Websites In The U.S. TechCrunch
WordPress Dark Matter
54.7% of the 1 million most visited sites
(that run on a CMS) run WordPress.
Usage of content management systems for websites W3Techs WordPress Dark Matter
Joomla! Drupal
Staying Power Community Plugins &
Themes
Ah, yes. WordPress.
Tracking Code Forms Dynamic
Content
Tracking code implemented.
Relevant Content
Marketing By Stage
0-9: Greet
10-70: Nurture
71-100: Sell!
A Quick Note on Caching
Holy $%!#, WordPress!
0-9: Greet
10-70: Nurture
71-100: Sell!
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[myna uuid="72a3dd4f-73f2-4a18-a99f-a14a6b3e8e0d" link="http://pardot.com" newwin=true]Default Content[/myna] <a href="http://pardot.com" rel="72a3dd4f-73f2-4a18-a99f-a14a6b3e8e0d" target="_blank" class="mynaSuggest"> Myna Suggestion (which replaced Default Content) </a>
The Best Boyfriend
Ever
@cliffseal
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