David Johnson, Sarah Bowers & Kyra Bouttell
We are pitching a short film idea to
be about 3 – 5 minutes long.
Genre – Fantasy – Chick Flick
Basic Plot – A Modern Day Cinderella
Cindy
Comparative TextsWild Child / St.Trinians / A Cinderella Story /
Mean Girls / Clueless / Angus, Thongs & Perfect Snogging.
Where will it be seen?
DVD Extra consideration for
Mean Girls 2.
How is it going to be marketed?
Posters at short film festivals, on the
internet, at the Mean Girls 2 premiere?
And through a website e.g.
www.virginshorts.com
and many more
Audience Profile
Audience Research Evidence
Most of our audience enjoyed comedy/fantasy, and the idea of a ‘chick flick’ as our audience is mainly teenage girls. Films such as ‘Mean Girls’ were a favourite with our audience, and our
modern day Cinderella would be similar to this.
87% liked chick flicks79% liked fantasy,
fairytale films
Audience Research Evidence
The audience can relate to the characters like for example the minor male audience watching the film can relate to the prince and aspire to
be him.
We asked 100 boys who would consider watching this film and 38 said they would.
The female audience can aspire to be
Cinderella.We asked 100 girls who would consider
watching this film and 91 said they would.
Thank you for listening.
