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David Johnson, Sarah Bowers & Kyra Bouttell
12

Pitch Presentation

Sep 18, 2014

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Page 1: Pitch Presentation

David Johnson, Sarah Bowers & Kyra Bouttell

Page 2: Pitch Presentation

We are pitching a short film idea to

be about 3 – 5 minutes long.

Page 3: Pitch Presentation

Genre – Fantasy – Chick Flick

Page 4: Pitch Presentation

Basic Plot – A Modern Day Cinderella

Page 5: Pitch Presentation

Cindy

Page 6: Pitch Presentation

Comparative TextsWild Child / St.Trinians / A Cinderella Story /

Mean Girls / Clueless / Angus, Thongs & Perfect Snogging.

Page 7: Pitch Presentation

Where will it be seen?

DVD Extra consideration for

Mean Girls 2.

Page 8: Pitch Presentation

How is it going to be marketed?

Posters at short film festivals, on the

internet, at the Mean Girls 2 premiere?

And through a website e.g.

www.virginshorts.com

and many more

Page 9: Pitch Presentation

Audience Profile

Page 10: Pitch Presentation

Audience Research Evidence

Most of our audience enjoyed comedy/fantasy, and the idea of a ‘chick flick’ as our audience is mainly teenage girls. Films such as ‘Mean Girls’ were a favourite with our audience, and our

modern day Cinderella would be similar to this.

87% liked chick flicks79% liked fantasy,

fairytale films

Page 11: Pitch Presentation

Audience Research Evidence

The audience can relate to the characters like for example the minor male audience watching the film can relate to the prince and aspire to

be him.

We asked 100 boys who would consider watching this film and 38 said they would.

The female audience can aspire to be

Cinderella.We asked 100 girls who would consider

watching this film and 91 said they would.

Page 12: Pitch Presentation

Thank you for listening.