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Pharma&
Mobile
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1876
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1973
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1973
“People want to talk to other people…Given a choice, people will demand the freedom to communicate wherever they are, unfettered by the infamous copper wire.”
—Martin Cooper
Martin Cooper invents the first mobile phone.
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1987
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1999
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2001
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This what the websites for the three top-selling drugs in the world look like on an iPhone
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16 Responsive Design
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Responsive Design
PROS:
• Compatibility with future devices
• Consistency of content across all views
• Ease of updates
CONS:
• High degree of customization requires more effort
• Each view may need to be reviewed separately by client and LMR
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Sanofi: Prost8Care
• SMS-based program to help prostate cancer patients and their families understand treatment processes
• Provides free support with text messages timed to coincide with each patient’s chemotherapy cycle
• Developed in partnership with the Prostate Cancer Foundation
Text messages have a wildly high "open and read" rate—97% vs 5% to 20% for email
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Novartis: My Net Manager & Clinical Trial Seek
Source: FercePharma.com