OCHWW @Mobile Pharma Summit 2016 Top 5 takeaways for pharma industry professionals July 2016
OCHWW @Mobile Pharma Summit 2016
Top 5 takeaways for pharma industry professionals
July 2016
4th Annual Mobile Pharma Summit
On June 22 and 23, PanAgora Pharma hosted their annual Mobile Pharma Summit in New York City. The event brought together more than 100 senior pharmaceutical executives to discuss the impact and opportunities of mobile technology on the healthcare industry.
After all the hype, the year of mobile has passed
• The number of mobile users surpassed desktop users in 2014
• Mobile searches have now surpassed desktop searches in the United States
• Over 100 billion app links have been indexed by Google; 40% of Android searches return app links
Mobile experiences are table stakes and an expectation of consumers. If you’re not mobile, you’re behind
What drives consumer behavior is UNCHANGED
How consumers respond to their needs is what has changed:
• Consumers expect immediacy and personalization
• They turn to mobile first for research
• 90% of people start search and research on one device, then finish on another
Lots of context clues are available for marketers to tap into and improve the mobile experience
Mobile makes it easier to personalize experiences
Patients are categorized by their disease and treated alike by both pharma and healthcare professionals (HCPs)
Mobile is EXPECTED by your audience and provides a real opportunity to individualize solutions
Devices contain a breadth of information to enhance the experience:
Content consumed
Location data (real time and historical)
Apps on the device and usage
HIPAA-compliant solutions are available to capitalize on the wealth of indicators on mobile
Mobile allows for ongoing measurement
Pharma
• Return on investment (ROI) – Without the right KPIs, measurement can
hinder innovation
• Before measuring ROI, check diagnostic metrics first
• Identify any breakdowns in user experience and ensure everything works as expected
Patient
• Manage their disease
• Provide HCP feedback loop
• Improve outcomes through pre-defined thresholds
• Integrate with wearables
KPI = key performance indicator.
mHealth: a great opportunity for pharma
• mHealth paints a holistic picture of the patient and supports improved outcomes– Apps have to account for desired behavior change (habit vs one-time behaviors)
• Interoperability is a must for mHealth apps when dealing with comorbidities – Connecting self-reported data provides HCPs a breadth of data not previously available
By 2017, 50% of smartphone users will download a mHealth app
Thank You
To continue the conversation:[email protected]@joeyhealthcare