Performing Change:
Narrative Design forSocial Justice
Eyebeam | Performing Change | October 19, 2013
Movements + campaigns + social impact projects
need
+ cohesive narrative+ shared goals
+ common identity
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CULTURE + STORYTELLING
are
connective tissue that binds us together as humans
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Human needs costs opportunities possibilities
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Transmedia Activism
Framework for strategy to + Create social impact+ Influence perception+ Build community + Highlight human stories through fragmented storytelling bycommunities whoshare assets + create entry pointsinto issues and solutions across multiple forms of media
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Process where integral elements of a story are dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated experience.
Each medium makes it own unique contribution to the unfolding of the story.
Why is This Important?+ How to Tell a Story Together+ How to Tell a Story of Complexity+ How to Tell a Story Based in Reality or Imagination but always based on stories of individuals
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By collectivizing ownership of narrative, transmedia breaks down the “us” and “them.”
--David Jammy
linasrivastava.com | transmedia activism | Ambulante linasrivastava.com | eyebeam
Why is This Important?
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Framing narrative is a political act.
+ Community-centered participation “local voice” in direct partnership with platform creators
+ Move beyond awareness connecting targeted audiences to commit to a particular worldview, advocacy agenda, or action, by using local storytellers
+ Platforms that are culturally appropriate
What I Look for in Transmedia Activism Projects
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Curate and cross-reference stories of survivors of different conflicts to show common experience of genocide survivors.
+ Intellectual property concerns
+ Gulf between theory, critique, and
practice+ Love of the platform and technology
Risks and Challenges
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Intentionality+ Creating rigor and around and recognizing the intentionality behind "citizen" media+ Parsing out the fine lines between story to engagement to propaganda+ Bridging the engagement/action gap.
