Emil Capital Partners Presentation
Mission
Creating an exclusive coffee brand in the US and on an international basis
Providing an exceptional return for all of our investors
Advancing our environmentally-friendly green systems
Becoming a responsible steward and good corporate neighbor
Promote Fair Trade and Best Business practices across the globe
Investment Advantages
Inside track to an exceptional business opportunity
An international bank lender in place for up to $10 million
Potential for $73.5 million in cumulative revenues over the next 4 years
Positioned to market the first organic naturally grown decaffeinated product
Investment Advantages
Low capital investment, innovative business model and products
Cumulative EBITDA profit of $20.1 million over 4 years
Rapid USA and international introduction and penetration potential
Potential for leadership in an $18 billion United States market annually
Experienced management team
Products
100% Organic Arabica Beans
Specialty Grade
Proprietary Flavors
Enhanced Wet & Dry Process
Packaging (Closed Loop)
Geographical Brand Recognition
“Taste Ethiopia’s Fine Cup of
Coffee History”
Products
Sidamo™ (floral with lemon)
Yirgacheffe™ (orange blossoms)
Harar™ (blueberry /blackberry)
Future Products
Limu™ (sweet spicy & winey)
Ghimbi™ (chocolate)
Organic Crop (decaffeinated)
Markets
Americans consume 400 million cups of coffee per day making the United States the
leading consumer of coffee in the world.
Arabica coffee imports in the US have increased
94% in the past 5 years.
Specialty coffee markets continue to grow
annually 20%.
Coffee consumption continues
to increase worldwide (China,
Brazil, Japan & India).
Markets
Target markets:
Luxury cruise ships, five star hotels & fine dining restaurants
First-class airline beverage service providers
Airport specialty-grade gourmet coffee shops
Oromia Kaffa Coffee Tasting Centers
Brand promotion and channel line distribution:
Global importers, brokers, distributors, roasters & wholesalers
Social Impact
Our "Profit for Purpose" philosophy results in greater profitability because it
removes the shackles of small thinking to liberate untapped innovation and
imagination for real change. Our vertically integrated bean-to-cup organic
gourmet coffee enhances the coffee drinking experience and connect the
consumer to Ethiopia through:
- Fair Trade
-Employment,
- Training
- Sustainable Business Opportunities
- Micro Loans
- Schools
- Infrastructure
Management Team
Terry Montgomery – Founder, Chairman, Chief Executive Officer
Frank Stokes – President, Director
Martin Cortes – Chief Financial Officer
Mark Machuszek – Vice President, Business Development
Michael Pooley – Vice President Sales & Marketing
Robin Holmes – Vice President, Marketing & Public Relations
Strategic Partners
Development Bank of Ethiopia – International Banking Lender
Overseas Private Investment Corporation (OPIC) – US Development Finance Institute
Jima National Coffee Research Center – Coffee Research Adviser
Tuskegee University Agricultural Research and Development
Multilateral Investment Guarantee Agency – World Banking Group
Moredocofe Farm– Supplier / Consultant
Financial Plan * **
* Assumes $5.0 million in equity investment
** US wholesale sales only
YEAR 1 YEAR 2 YEAR 3 YEAR 4 %
After Funding After Funding After Funding After Funding
Total Revenues 932,568 7,890,963 23,070,675 41,644,182 100%
Cost of Goods Sold 399,800 3,935,093 10,118,180 17,737,988 43%
Gross Profit 532,768 3,955,870 12,952,495 23,906,194 57%
Controllable Expenses 1,412,100 3,137,830 7,121,463 8,969,177 22%
EBITDA -930,532 723,540 5,609,732 14,675,416 35%
Net Income -922,477 451,095 3,461,962 8,567,758 21%
Oromia Kaffa
Los Angeles, CA
310.619.4297
www.oromiakaffa.com