OPAL Online Presence
• OPAL (Opioid, Pain & Addiction Laboratory) is building an online presence to ultimately create a platform for future technology-‐based patient-‐centered outcomes research
• With this in mind, OPAL has established the following online entities: – Website -‐ www.opalresearch.org
– Facebook page -‐ www.facebook.com/OPALatUTHSCSA
– Twitter handle -‐ @OPAL_Research
– Bulb -‐ https://www.bulbapp.com/b/unit/50c25f41e4b0f91d698dd87c
• Identified opportunities include: – Pandora/Spotify
– Patients Like Me
– SEO optimization of site and incorporation of Google Analytics
• For promotions, OPAL will leverage: – Google Adwords
– Facebook ads
Website • Opalresearch.org is the cornerstone of OPAL’s online presence
• It serves as an online location for: -‐ References on pain and addiction -‐ Updates on lab happenings -‐ Lab contact information -‐ Potential subject recruitment -‐ Integration of social media
• 6 key divisions: -‐Home page -‐About the Lab
Research Team, Projects, Publications -‐Participate in a Study Currently Recruiting, Upcoming Study -‐Resources
Patients & Families, Clinicians & Researchers
-‐Blog -‐Contact us
Facebook & Twitter • Utilized as news filters
• Add to credibility in the space
• Serve as “business cards” with lab contact information
• Allow for networking with other key players in the space (NIDA, SAMHSA)
• Promote opalresearch.org website by reaching a broader audience
Facebook • OPAL takes advantage of Facebook advertising opportunities for recruitment
• Advertisements promote the Facebook page and direct back to the website for potential subject to make contact with the lab
Twitter & OPAL’s Identity • Both the OPAL feed and Dr. Potter’s personal feed are featured on the site as a part of an effort to build the face of OPAL and establish credibility with potential subjects who are directed to the website
• Utilizing Dr. Potter’s image where appropriate on the site leads to a concierge effect, or personal guide through OPAL online spaces
(We are additionally looking to connect Dr. Potter’s LinkedIn profile to the site)
Bulb: Virtual Conference • Bulb is an open learning platform delivered in a blog-‐like web page. It is a cloud-‐based application available for use on almost any platform including tablets. It may contain any type of media (text images, videos, embedded web pages, or interactive games)
• Bulb is set up in a social media format that allows for browsing and sharing
• We have chosen to utilize bulb on our Resources page of opalresearch.org for primarily video content
Bulb Functionality
Search • Google Adwords will aim for a degree of ownership over certain words related to current OPAL studies
• Ads will direct back to website
• Continued SEO optimization of website will work to move the OPAL website organically to a higher position in search results
Opportunities