Enhancing your Online Presence: How Social Media & Content Drive Business to your Website
Enhancing your Online Presence:
How Social Media & Content Drive Business
to your Website
Social Media is…A Conversation
A new way of understanding our customers
Guided by consumersInteractiveEngagingHonest& Overwhelming at times
Over 845 million active users
--TechCrunchOver 500 million accounts
--AllTwitter
sees four billion video views every day
--TechCrunch
has 2,000 check-ins every minute
--Social Jumpstart
Over 150 million users
--Infographic Labs
What are the Benefits of Social Media?
-- Sharing / Receiving Information
-- Discovering your Target Market
-- Listening
-- Connecting
“Content is King” –Bill Gates
Written Content Newsletters & Blogs
Video Content Commercials & Video Instruction
Audio Content Podcasts & Webinars
Why do you need original content?
Your business has a voice • 57% of marketers acquired customers via blogging
The more you talk, the stronger your connection
Content boosts your social media presence
Original content improves Search Engine Optimization
• Companies that blog have 434% more indexed pages. And companies with more indexed pages generate far more leads from search. —Search Engine Journal