Online Networking:Online Networking:It’s Not What You Know, It’s Who You It’s Not What You Know, It’s Who You
KnowKnow
Edward C. Miller
March 10, 2009
NJALA
Created by Shana A. Gillis
Online NetworkingOnline Networking
See also: “SOCIAL NETWORKING GOD: 350+ Social Networking Sites,” http://mashable.com/2007/10/23/social-networking-god/
Representation of real world networking activity Cultivate contacts in a NOW society
○ Meet people○ Elevator speech: who you are & what you do○ Exchange contact information○ Follow-up○ Develop mutually-beneficial relationship
Up-to-date information on contacts Reconnect Expand network through existing connections, referrals
Online Business NetworkingOnline Business Networking
Common Sense CaveatCommon Sense Caveat
Assume everything you post (and you don’t post) on internet is public, regardless of privacy settings
Lawyers: Qualify your comments and responses○ An opinion and not advice○ Not the establishment of any type of attorney-client
relationship
Post with any other ethical considerations in mind
vs.vs.
only allows a relatively small picture, which you select
does not have public messages
does not have a portion specifically dedicated to personal information
allows others to post pictures of you and tag them to your profile
has a function for private messages, but its “Wall” function allows public messages
is specifically designed to share personal information, if you choose
Formed in 2001 Free service 35 million+ users Most accepted business network Business-focused Simple, user-friendly Searchable
○ Internally: Individuals, Companies, Groups○ Externally: Google, Yahoo! & other search engines
LinkedIn is a tool.
It does not do the work for you.
You have to put effort in to it
to get value out of it.
Create & Complete Profile○ Current & past positions with description of your work○ Education & other credentials○ Summary of your “expertise”○ Company website○ Interests○ Groups & Associations○ Honors & Awards○ Recommendations
Add Connections○ Import contacts from e-mail accounts ○ Search○ Add people to your network
with a personalize message
○ Make and ask for “Introductions” to connection’s network
Join Groups○ Alumni Associations○ Trade Associations○ Industry-related inGroups○ Fraternities & Sororities
Communicate○ “Answers”○ Join Group Discussions ○ Send message to connections on upcoming events or
interesting articles○ Update status
Other Applications○ SlideShare: Upload and share your presentations or
check out presentations of colleagues○ BlogLink: Connect your blog to your profile and share
with connections
Ed …
Ed is networking on LinkedIn.
LinkedIn is a tool.
It does not do the work for you.
You have to put effort in to it
to get value out of it.
Questions & AnswersQuestions & Answers