The brainstorming pick-upsThe beach culture & The beach culture &
kiwi outdoor activitieskiwi outdoor activities
BBQ Sky driving Surfing Skiing Hiking Fishing Horse riding
Traditional Maori arts Traditional Maori arts
Carving Tattooing Jewellery Performing arts Sculpture Music Architecture
3 Areas
Loss of Maori language/ beliefs Maori/ Pakeha relations Ever more popular art of ethnic
tattooing
Problem statement Tattoos are special for both Maori and colonial culture in
New Zealand
Kiwis love tattoos, lots of New Zealanders wear tattoos
The current tattoo tools that are used in tattoo studio are
not developed ergonomically
The tattooing process is normally painful and time-
consuming
Permanent tattoo patterns are not exchangeable, so they
become out of date easily and also fade and blur with time