Arnaud BILQUEZ – July 2012

Is it time for you to GO MO?

Compared with travel apps, mobile applications for hotels are trendy since early 2010.

And Mobiles are also used during the stay. A study of 500 travellers (52% from Western Europe, 16% Northern Europe, 13% Southern Europe, 17% Middle East) found that 86% now expect wifi connections to be made freely available in hotels. Source: Brocade

Find out the statistics on the present (and future!) of mobile marketing in this infographic right here on Tag Microsoft .

Mobile bookings are poised to increase exponentially.$160 million in 2010$2.6 billion (2.4% of total online bookings) in 2012$8.0 billion (6,5% of total online travel bookings) by 2013Courtesy of: Buuteeq

82% of Priceline users book on day of arrival.

Largest profit margins come from mobile users: 70% of mobile bookings are more expensive same-day bookingsMobile services have led to an 18% increase for in-room dining ordersCourtesy of: Buuteeq

Why do you need an Android and an iPhone app? Well, Android and iPhone combined represent 79% of the market.

You need to consider BOTH a mobile website

and a mobile application on iPhone and Android

app.

Apps and mobile websites are two

completely different things!

Mobile Apps are NOT expensive!

If you are part of a collection of hotels this can help to reduce the cost even further by

sharing the setup and monthly fees across the

collection.

Build an app for a nominal setup fee and an ongoing

monthly subscription fee.

5 good reasons to which you can ad direct mobile bookings on online bookings .

Content managed

with your website (CMS)

Push notifications

before, during and after the stay

Helps you stay in mind by entering the

mobile screen of users

Give a good user

experience during the stay

Appear on app stores

searches under your name + hotel

or location

++Design

++Pictures

++Creative ++Location

++Services

++Creative and handy: Unlock experiences and stories at our hotels with our built-in QR code scanner.

Click on picture or copy this link : http://www.youtube.com/watch?v=Ja7abx3OPOQ&feature=relmfu

Feel free to contact me for feedback or helping out on your mobile strategy!