THE OIL & GAS Marketing Company
WHO IS NRG MARKETING GROUP?
WE ARE AN ESTABLISHED GROUP OF OIL & GAS COLLEAGUES THAT HAVE BEEN SERVICING THIS INDUSTRY FOR 15 YEARS
WE HAVE A CREDIBLE HISTORY OF BUILDING STRONG RELATIONSHIPS IN THE OIL & GAS INDUSTRY
IN 2011 NRG MARKETING GROUP MERGED WITH PETROEVENTS TO FORM A POWERFUL UNION TO OFFER OUR CLIENTS REAL MARKETING SOLUTIONS.
NRG HAS MADE IT OUR MISSION TO CONTINOUSLY EXPAND AND CULTIVATE MEANINGFUL RELATIONSHIPS WITH OUR COLLEAGUES AND ORGANIZATIONS THROUGHOUT THE OIL AND GAS INDUSTRY
WE ATTEND AND HOST INDUSTRY EVENTS THROUGHOUT THE LOWER 48 AND HAVE BEEN DOING THIS FOR 15 YEARS
HOW?...Relationships!
A TRIED AND PROVEN METHOD……..
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PETROEVENTS - WAS FORMED IN 2007 WITH A GOAL TO HELP COMPANIES , ORGANIZATIONS, AND COLLEAGUES HAVE A CENTRAL PLACE TO GO TO IN ORDER TO STAY IN TOUCH AND NETWORK WITH COLLEAGUES IN THE INDUSTRY.
WE BEGAN FEATURING COMPANIES, SPORTS ENTHUSIASTS AS WELL AS ORGANIZATIONS AND SPREAD THE WORD ABOUT WHAT WAS HAPPENING IN AND AROUND OUR INDUSTRY. OUR POPULARITY GREW LARGER AND WE DECIDED IT WAS TIME TO PROVIDE A TOOL THAT OUR INDUSTRY COULD FIND VALUE IN!
THAT’S WHEN OUR MOST PRIZED CREATION WAS FORMED!
THE PETROEVENTS NETWORKWhere we GO you GO…….
• Continuous exposure through our SM channels
• You get listed in the HUB Oil & Gas Directory
• It’s our job to brag about what you’re doing
• When you have a product or service to launch, we create the press releases and then we use our Channels along with other resources to get the word out!
petroevents
WHAT CAN WE DO FOR YOU?
A HECK OF A LOT!!!!OUR CORE SERVICES INCLUDE:
Business Social Media Integration
Webb App design and creation
Tradeshow Leveraging
Traditional/Print Media
IT Management and Custom Project Services
Social Media Training
Industry news reporting & Press Release creation
THE #1 GOAL OF MARKETING IS DIFFERENTIATION OR STANDING
OUT!
• The number-one benefit of social media marketing is standing out in an increasingly noisy world. A significant 88% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Improving traffic and subscribers was the second major benefit, with 72% reporting positive results.
• Nearly two-thirds of marketers indicated a rise in search engine rankings was a benefit of social media marketing. As search engine rankings improve, so will business exposure and lead generation efforts, and overall marketing expenses will decrease. Slightly more than half of marketers found social media generated qualified leads.
Source: Social Media Examiner
Social Platforms (Design, create and manage your Business SM Footprint)
Video Production Services
Custom App Creation
Social Media Marketers
Newsletters and Blog posts
Presentation Integration
CRM – Customer Relation Management
Market Research
SEO (Search Engine Optimization)
Analytics and Alerts
Reputation Management
THIS IS HOW WE HELP YOU STAND OUT!
If you have CUSTOMERS you need Social Media!!!
Social media is all about CONNECTING & INTERACTING with your customers on Their Turf!
If your COMPETITION is using social media, they're reaching out and connecting with YOUR customers!!!
Social media is the foundation for your marketing platform as a company. It supports your current traditional marketing and has a profound effect on the way we communicate, market and learn.
SOCIAL MEDIA MAKES YOUR TRADITIONAL MEDIA BETTER….
Tradeshows
• Your Social Media Platform will assist and make your tradeshows BETTER! We assist you with customizing your tradeshow to be more effective. After all you are spending thousands of dollars to be in the tradeshow, let’s make sure you get the most out of the exposure!
• We’ll help you take all of your print catalogs and documents and create the most dynamic digital library on your website or company page - for your customers to get and share your product information.
Web
• NRG will take your existing site and add each of the social media tools that you want to it.
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• Get the word out there instantly by posting current pictures, videos, news and other activities on various social sites and interacting with your customers and visitors
90% projected growth of social media in businesses in the next 3 years
STATISTICS
Corporations in 2014
Using Social MediaUsing Existing Marketing
Corporations will adopt social media as part of their marketing platform in 3 years
Source: Jeremiah Owyang, Altimeter Group, October 2010 http://www.web-strategist.com/blog/2011/03/16/the-state-andfuture-of-the-social-media-management-system-space
NETWORKING
“NETWORKING IS ALWAYS IMPORTANT WHEN IT’S REAL AND NETWORKING IS A USELESS DISTRACTION WHEN IT’S FAKE”. The networking that really matters is HELPING PEOPLE ACHIEVE THEIR GOALS, DOING IT RELIABLY AND REPEATEDLY so that over time people have an interest in achieving your goals because they have a stake in it .”
-Seth Godin
Networking on all phases of a project: From investments to boots on the ground services
Social Media Return on Investment Ultimately, you should be using social media (and tools and technologies) to create meaningful brand experiences that will lead to sales down the road.
Social Media Success (SMROI) should be based on your ability to get fans to engage with your brand (even if it's just a few clicks worth of attention), whether that's to enter a sweepstakes, sign up for a conference, respond to an offer, or pass on a piece of content.
3 ways of estimating the social media return and ROI• Sales• Consumer Insights• Customer Support
RETURN ON INVESTMENT
Step 1: Create your FOOTPRINT……
HOW DO WE GET STARTED?
Facebook Twitter YouTube LinkedIn Wikipedia Wordpress Slideshare PetroEvents
• The best way to tell your story or promote a product is with a video or animation.
• NRG will create custom videos on all relevant product lines or topics.
• Give us your stock footage and we’ll make a video – no problem!
• Take your customers on a Video Tour of your company and facilities.
VIDEO PRODUCTION
COMPANY APP CREATION
Company mobile apps are taking over.
Your customers and employees will useThis MORE than your website……
Take them to your Facebook, and YouTube pages. Communicate better and quicker with your audience!
Locations Social MediaEquipment
Having a social media presence means you have to actually have someone posting, talking, researching, and making sure your company is being MENTIONED in a positive way. This takes time and training!
NRG marketing group has a team of professional SMM’s that will manage your social media platform and reputation on a daily basis.
Once you decide to establish a social media footprint, you HAVE to stay on top of the day to day chores of keeping up with your SM.
SOCIAL MEDIA MARKETERS
PRESENTATION INTEGRATION
4 Game Changing ways to spice up your presentations#1 Links
Sharing presentations with links instead of file attachments is a fundamental game-changer. #2 Accessible EverywhereWhether you’re on your work or home computer, a Mac or PC, Firefox or IE, a computer with or without PowerPoint, a plane or a train, you should always be able to work on your presentation.#3 YouTubeYour audience likely loves YouTube so shouldn’t you have the ability to easily embed YouTube videos into your presentation with a simple copy and paste of the video URL?#4 CollaborationIf you’re working with at least one other person, you need to be able to collaborate. This way you’re always both working on the same deck. Put an end to the nightmare of PowerPoint version control!
• We have been in the Oil and Gas Industry for more than 15 years
• We UNDERSTAND how your business works • We KNOW your customers…. • We know HOW to promote your business • We CONNECT you to your customers through our
tools and services• Simply put, NRG has the NETWORK and
relationships that put your brand in front of your customers……
WHAT SETS US APART FROM OTHER MARKETING
COMPANIES?
THANK YOU
713.962.3693