CONFIDENTIAL
Rajat Sharma Mohammad Nuruzaman Karan jalan
• Electronic transmission of signals for communications, usually including:• Telephone• Radio• Television• Computer data
• Increasingly an important role in world economy
• $4.7 trillion in 2012• $1.5 trillion service revenue in 2010
Telecommunication
Nokia’s History• Nokia Corporation is a Finland based
multinational company
• Headquarter -- Keilaniemi, Espoo, city neighboring Finland's capital Helsinki.
• CEO -- Olli-Pekka Kallasvuo
• Chairman -- Jorma Ollila.
• Founder -- Fredrik Idestam in 1865.
• Nokia started as a pulp, rubber and cable manufacturer
• Head office in Finland
• Sales in more than 150 countries
• Manufacturing devices in nine countries
• Revenue €50.722 bn (2008)
• Operating income €4.966 bn (2008)
• Net income €3.988 bn (2008)
• Total assets €39.582 bn (2008)
• Total equity €16.510 bn (2008)
• Employees 120,827 in 120 countries (June 30, 2009)
Financial
Nokia in telecommunication
Nokia in telecommunication
• Multitasking Phone• 1999• Built in camera, Mp3, Bluetooth
video Player• Leading mobile manufacturer
• 3G Technology• Emerged in 2002• Allows faster download music,
videos and web access• Supports video calling and live
streaming• Windows platform
• 2011• Merged with Microsoft• Comes up with windows 7
Emerged technologies
• Near field communication• Radio Technology• Works for short distance• Exchange data with NFC enabled
platform• Global Mapping Platform
• 3D maps• Best direction• Provide offline navigation
• Nokia Ad exchange• Private mobile advertising
exchange• Payment enabled over 200
countries• Easy to implement and cost
effective
Why No Nokia!!!• Nokia Left behind in mobile
technology in past years• Samsung Boom up the
market with android• Apple took brand
advantage and its user friendly features
• Late choices• Too longer stays on
symbians• wasted effort in technology
like wireless charging
Cloud computingOnline MarketingMobile web Applications
Mobile web Applications
• Targets Local customers and provides better experience
• Provides better customer support
• Interactivity/ Gaming• Regular Usage• Can pull content over the
internet faster• No internet required
Mobile App Store…
(Slideshare.net, 2011)
Mobile App Store…
(Slideshare.net, 2011)
Online Marketing…
Online marketing is a powerful toolfor building your brand, connectingto consumers, and getting leads.That’s because now more than ever,consumers rely on the Web to findinformation about your products andservices. This collection of statisticsexplores the latest in digital trends,giving you valuable insight into howconsumers’ behaviour today can affect your business and how to capitalize on it. Stats gathered through July 2012.
Online Marketing…
• Local• Social• Video• Mobile• Advertising
Online Marketing…
Cloud Computing…
Cloud Computing…• Scalability/ Resources Flexibility• Instant/ Real time• Better Hardware management• Easier to share content “social
networking”• Can access application from
anywhere, and at all times• Save money/ Cost Effective
Apple took advantage of Cloud
Conclusion• Mobile application store can help Nokia
to get customer attention• Apps store provides better platform for
customer• Online marketing has a wide advantage
over traditional marketing now a days• Online marketing builds brand
awareness, increase sale and customer satisfaction
• Cloud computing will provide customer with online backup of their data
• No need to attach your Device with computer anymore to share data
References• Nokia (1865) The Nokia story. [online] Available at:
http://www.nokia.com/global/about-nokia/about-us/the-nokia-story/ [Accessed: 30 May 2013].
• Hswsolutions.com (2012) Mobile Website vs. Mobile App (Application) – Which is Best for Your Organization? | Human Service Solutions. [online] Available at: http://www.hswsolutions.com/services/mobile-web-development/mobile-website-vs-apps/ [Accessed: 30 May 2013].
• Slideshare.net (2011) Distimo CTIA 2010 Presentation. [online] Available at: http://www.slideshare.net/distimo/distimo-ctia-2010-presentation [Accessed: 30 May 2013].
• Harper, D. (2013) Social Media - Search Engine Journal. [online] Available at: http://www.searchenginejournal.com/category/social-media-marketing/ [Accessed: 30 May 2013].
• Facebook Nokia Page. [online] Available at: https://www.facebook.com/nokia?fref=ts [Accessed: 30 May 2013].
• Computing, C. (2009) 4 Cloud Computing: What is the Cloud (In simple terms). [online] Available at: http://4cloudcomputing.blogspot.com.au/2009/03/what-is-cloud-in-simple-terms.html [Accessed: 30 May 2013].
Thanks for listening