You're way to music media...!
Overview…!
• About Us!• Our Clients!• Festival PR!• Case Study: Snowbombing!
About Us…!
Our Clients…!
Festivals!
Industry Events…!
Artists!
European Festivals…!
Virtual Festivals Census 2011
… 1. Mud and wet weather 2. Clashing favourite bands 3. Price of food and drink
Top 3 downers at UK festivals!
Surveys and PR…!
• People want to go to festivals!• Environment credentials of festivals !• Video content – the aftermovie!• Male and female audience!• Weather!
What European Festivals Can Offer…!
• Offer a festival and holiday experience!!• Take place in unique locations!
• Better weather than UK events!
• Cheap food and drinks!!• Tickets can often be much cheaper!
Targeting Media…!
• Offer media press trips!
• Target media who write about other things than music, such as travel and lifestyle, as travelling abroad to a festival is an experience.!
• Media like to write about alternatives to UK festivals, especially Glastonbury that are cheaper and have better weather!
• Competitions to engage fans!
Competitons…
Media Coverage…
Media Coverage…
Tourist Boards…!• Tourist Boards can offer additional budget to bring
media on press trips to reach a wider audience!
• Must be travel aspect for coverage as well as the festival!
• Tourist Boards can help arrange activities for journalists as well as visiting the festival!
!
!
Media Coverage…
Case study:Snowbombing!
Snowbombing Plan…!• Overview!• Goals!• Target Audience!
• Target media!• USPs / PR angles!• Strategies!
Overview…!• Big UK following and
loyal customer base !• introduce the festival
to new audiences!
• Europe’s largest snow and music festival - The biggest show on snow!!
• Combines a winter sports holiday with a music festival. !
Goals…!• Grow international
audience & media coverage!
• Overcome challenges!
Target Audience!• 25 – 30 years old
with high disposable income
• Interested in music, travel and adventure.
• Male - 55% Female - 45%
• Neighbouring countries
• Countries strong for electronic music
Target Media…!
USP / PR Angles…!• Unique venues!• Special events!• Combining a music festival with a luxury travel experience!• Snowbombing road trip!
!!
Strategies…!• Media Partnerships!• Advertising!• Press Releases!• Creative Pitches!• Press Trips!
• Competitions!• Artist interviews !• Artist mixes!• Video / digital content!• Promoting regional events!• Social Media!
Questions?!
Thanks for listening!!Nikki McNeill
Global [email protected]
Resources…!Sziget Fes*val Videos
h#ps://www.youtube.com/user/szigetofficial/videos
Tomorrowland A7ermovie h#ps://www.youtube.com/watch?v=cUhPA5qIxDQ
Snowbombing
h#p://www.snowbombing.com/
Amsterdam Dance Event h#p://www.amsterdam-‐dance-‐event.nl/