Top Banner
You're way to music media...
32

Nikki McNeil @ SeeMe7

Jun 29, 2015

Download

United Partners

'You're way to music media' (PR and publicity for the music industry) – Nikki McNeil, Global Publicity, UK
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Nikki McNeil @ SeeMe7

You're way to music media...!

Page 2: Nikki McNeil @ SeeMe7
Page 3: Nikki McNeil @ SeeMe7

Overview…!

•  About Us!•  Our Clients!•  Festival PR!•  Case Study: Snowbombing!

Page 4: Nikki McNeil @ SeeMe7

About Us…!

Page 5: Nikki McNeil @ SeeMe7

Our Clients…!

Page 6: Nikki McNeil @ SeeMe7

Festivals!

Page 7: Nikki McNeil @ SeeMe7

Industry Events…!

Page 8: Nikki McNeil @ SeeMe7

Artists!

Page 9: Nikki McNeil @ SeeMe7

European Festivals…!

Page 10: Nikki McNeil @ SeeMe7

   Virtual Festivals Census 2011

… 1. Mud and wet weather 2. Clashing favourite bands 3. Price of food and drink  

Top 3 downers at UK festivals!

Page 11: Nikki McNeil @ SeeMe7

   

Page 12: Nikki McNeil @ SeeMe7

Surveys and PR…!

•  People want to go to festivals!•  Environment credentials of festivals !•  Video content – the aftermovie!•  Male and female audience!•  Weather!

     

Page 13: Nikki McNeil @ SeeMe7

What European Festivals Can Offer…!

•  Offer a festival and holiday experience!!•  Take place in unique locations!

•  Better weather than UK events!

•  Cheap food and drinks!!•  Tickets can often be much cheaper!

Page 14: Nikki McNeil @ SeeMe7

Targeting Media…!

•  Offer media press trips!

•  Target media who write about other things than music, such as travel and lifestyle, as travelling abroad to a festival is an experience.!

•  Media like to write about alternatives to UK festivals, especially Glastonbury that are cheaper and have better weather!

•  Competitions to engage fans!

Page 15: Nikki McNeil @ SeeMe7

Competitons…  

Page 16: Nikki McNeil @ SeeMe7

Media Coverage…  

Page 17: Nikki McNeil @ SeeMe7

Media Coverage…  

Page 18: Nikki McNeil @ SeeMe7

Tourist Boards…!•  Tourist Boards can offer additional budget to bring

media on press trips to reach a wider audience!

•  Must be travel aspect for coverage as well as the festival!

•  Tourist Boards can help arrange activities for journalists as well as visiting the festival!

!

!

Page 19: Nikki McNeil @ SeeMe7

Media Coverage…  

Page 20: Nikki McNeil @ SeeMe7

Case study:Snowbombing!

Page 21: Nikki McNeil @ SeeMe7

Snowbombing Plan…!•  Overview!•  Goals!•  Target Audience!

•  Target media!•  USPs / PR angles!•  Strategies!

Page 22: Nikki McNeil @ SeeMe7

Overview…!•  Big UK following and

loyal customer base !•  introduce the festival

to new audiences!

•  Europe’s largest snow and music festival - The biggest show on snow!!

•  Combines a winter sports holiday with a music festival. !

Page 23: Nikki McNeil @ SeeMe7

Goals…!•  Grow international

audience & media coverage!

•  Overcome challenges!

Page 24: Nikki McNeil @ SeeMe7

Target Audience!•  25 – 30 years old

with high disposable income

•  Interested in music, travel and adventure.

•  Male - 55% Female - 45%

•  Neighbouring countries

•  Countries strong for electronic music

Page 25: Nikki McNeil @ SeeMe7

Target Media…!

Page 26: Nikki McNeil @ SeeMe7

USP / PR Angles…!•  Unique venues!•  Special events!•  Combining a music festival with a luxury travel experience!•  Snowbombing road trip!

!!

Page 27: Nikki McNeil @ SeeMe7

Strategies…!•  Media Partnerships!•  Advertising!•  Press Releases!•  Creative Pitches!•  Press Trips!

•  Competitions!•  Artist interviews !•  Artist mixes!•  Video / digital content!•  Promoting regional events!•  Social Media!

Page 28: Nikki McNeil @ SeeMe7

Questions?!

Page 29: Nikki McNeil @ SeeMe7

Thanks for listening!!Nikki McNeill

Global [email protected]  

Page 30: Nikki McNeil @ SeeMe7

Resources…!Sziget  Fes*val  Videos  

h#ps://www.youtube.com/user/szigetofficial/videos    

Tomorrowland  A7ermovie  h#ps://www.youtube.com/watch?v=cUhPA5qIxDQ  

 Snowbombing  

h#p://www.snowbombing.com/          

Amsterdam  Dance  Event  h#p://www.amsterdam-­‐dance-­‐event.nl/    

   

   

Page 31: Nikki McNeil @ SeeMe7
Page 32: Nikki McNeil @ SeeMe7