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The TV Ad-Tech Landscape in 2015
Nigel Walley – MD Decipher
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The Evolving TV Landscape
‘Connected’ & ‘Converged’
NOW
Cloud.
Simple TV Multi-Channel Multi-Function
What is the distribution landscape for Future TV
3 hrs
?
Linear Platform / TV VOD Player/Device VOD
The Evolving TV Landscape
‘Connected’ & ‘Converged’
Cloud.
Simple TV Multi-Channel Multi-Function
The ‘Connected & Converged’ Advertising Landscape
10TB PVRUV Library
PVRVOD
Live Channels
Connected & Converged
‘Connected’ & ‘Converged’
Evolution of TV –ad innovation on UK television
Multi-Function
CloudSimple TV Multi-Channel Multi-Function
Sponsorship
Idents/ Strips etc
Red Button V2
2nd Screen VOD & Addressable
Red Button V1
Player VOD Ads TV VOD Ads
Programmatic Ads
Addressable TV Formats
Display
TV is driving its own revolution
Nigel WalleyManaging Director – Decipher Group
@nwalley @DecipherOffAir