NIGEL WALLEY. __________________________ The TV Ad-Tech Landscape in 2015 Nigel Walley – MD Decipher 2.

NIGEL WALLEY

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The TV Ad-Tech Landscape in 2015

Nigel Walley – MD Decipher

2

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The Evolving TV Landscape

‘Connected’ & ‘Converged’

NOW

Cloud.

Simple TV Multi-Channel Multi-Function

What is the distribution landscape for Future TV

3 hrs

?

Linear Platform / TV VOD Player/Device VOD

synchrony

The Evolving TV Landscape

‘Connected’ & ‘Converged’

Cloud.

Simple TV Multi-Channel Multi-Function

The ‘Connected & Converged’ Advertising Landscape

10TB PVRUV Library

PVRVOD

Live Channels

Connected & Converged

‘Connected’ & ‘Converged’

Evolution of TV –ad innovation on UK television

Multi-Function

CloudSimple TV Multi-Channel Multi-Function

Sponsorship

Idents/ Strips etc

Red Button V2

2nd Screen VOD & Addressable

Red Button V1

Player VOD Ads TV VOD Ads

Programmatic Ads

Addressable TV Formats

Display

TV is driving its own revolution

Nigel WalleyManaging Director – Decipher Group

@nwalley @DecipherOffAir