8/12/2019 Nestle - Marketing Project
1/24
Introduction About US
8/12/2019 Nestle - Marketing Project
2/24
Companys Overview Nestl is a Swiss multinational nutritional and health relatedconsumer goods company headquartered in Vevey, Switzerland.
Nestl origin dates back to 1866 and have around 8000 brands
Includingo Coffeeo bottled watero milk shakeso Coffeeo bottled watero milkshakes and other beverageso breakfast cerealso
infant foodo performance & healthcare nutrition, seasonings, soups and sauces, frozen and
refrigerated foods, and pet food.
Nestl was listed No. 1 in the Fortune Global 500 as the world'smost profitable corporation.
Source:
http://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Fortune_Global_5008/12/2019 Nestle - Marketing Project
3/24
Nestl In PakistanNestl Pakistan Ltd is a subsidiary of Nestl S.A. - It is a food
processing company, registered on the Karachi and Lahore
stock exchanges and operating in Pakistan since 1988 under a
joint venture with Milk Pak ltd and took over management in
1992.
For ten years in a row, the company has won a place among the
top 25 companies of the Karachi Stock Exchange.
Nestl Pakistan now operates the biggest milk collection
operation in Pakistan, Currently, Nestl Pakistan collects milk
from an estimated 190,000 farmers spread over 145,000 sq
Km's in the province of Punjab and Sindh.
Source: Companys
8/12/2019 Nestle - Marketing Project
4/24
Competitive Review
8/12/2019 Nestle - Marketing Project
5/24
Oldest beverages companies
Produce fresh juice with different flavorsThe closest competitor of Nestle.
8/12/2019 Nestle - Marketing Project
6/24
Fresh fruit juice product by Engro FoodsLimitedMost dominant products that lead most ofthe market shares after Nestl andShezan
8/12/2019 Nestle - Marketing Project
7/24
Introduced by Frooto Juice
They have specific market share due to itslong presence
8/12/2019 Nestle - Marketing Project
8/24
Leading fresh fruit supplierOldest citrus cooperative of AmericaLaunched in Pakistan at the end of 2007The product line is limited to Orange,
Apple, Cherry, Mango, Pineapple andStrawberry juice drinks
8/12/2019 Nestle - Marketing Project
9/24
Minute Maid is a beverage by Coco Cola
Launched in 2008Have three different flavors of Orange,Tropical and Lemon
8/12/2019 Nestle - Marketing Project
10/24
Product by PepsiCoOnly mango flavored slice
juice is available in
PakistanOne of the products thathave given tough time tofellow beveragesproducers due to its verylow price
8/12/2019 Nestle - Marketing Project
11/24
Product by Maaher Food Industries aPakistani based companyFour different flavors Apple, Mango, Mixfruit and Pine cool.
8/12/2019 Nestle - Marketing Project
12/24
Malee canned fruit juices are produced by
Malee Foods (Pvt) Ltd Deals in food, covering fruit juices, canned
fruits and restaurant chains Canned juices are available in four different
flavors Company provides range of juices with two
different names Mylee and Rosip
8/12/2019 Nestle - Marketing Project
13/24
Fresher is a fresh juice range by Al Hilal
IndustriesOne of the most popular product of thecompany
Comes in ten different ranges like Orange,Mango, Guava, Apple, Grapes, PassionFruit & Orange, Pomegranate, Falsa, Lime
and Peach.
8/12/2019 Nestle - Marketing Project
14/24
Marketing StrategyFruita Vital
Product StrategySugarcane has been found to be beneficial for preventing as well astreating many minor and major diseases.
We present you Nestl Fruita Vital Sugarcane Juice .
It will be place among the best products in market to ensure thatquality product is being served to consumer with 100% puresatisfaction.
Positioning Nestle Fruita Vitals Sugarcane is 100% pure,healthy and hygienic with the nutrients of Sugarcane which is not hygienically available ingeneral.
8/12/2019 Nestle - Marketing Project
15/24
Pricing Strategy Nestl Sugarcane juices introductory price will be
lesser than the other flavors. It will give us an advantage to enter in the market
with lower price 200 ml for PKR 20/-
1000 ml for PKR 95/- At this low price also, its profitability is goodcompare to other products considering the lowcost of sugar cane and processing.
Distribution Strategy
Manufacture
Regional Sales Office Distributor Whole seller Retailer Consumer
Marketing StrategyFruita Vital
8/12/2019 Nestle - Marketing Project
16/24
Market Description
Market of Nestl sugar cane juice no age specific consumers
will be consumed by everyone
Nestl sugar cane juice is best for all of those customers who
want to enjoy natural sugar cane juice which is hygienically pure
and made under clean and controlled environment using state
of the art machinery unlike the unhygienic juice available in the
market, this product is specially designed for Pakistani
customers.
8/12/2019 Nestle - Marketing Project
17/24
OrganizationMission
To positively enhance the quality of life of the people ofPakistan by all that we do through our people, our brands andproducts and our CSR (Corporate Social Responsibility)activities.
AmbitionTo be the leading Nutrition, Health and Wellness Company inPakistan.
8/12/2019 Nestle - Marketing Project
18/24
Promotion throughAdvertisment
8/12/2019 Nestle - Marketing Project
19/24
Promotion throughAdvertisment
8/12/2019 Nestle - Marketing Project
20/24
Action Programs
The product will be launched at the start ofthe year in January 2012.
January: Effective Distribution channels will bedescribed.
February: Substantial advertisement will be carriedout.
March: Online advertisement and social mediamarketing will be introduced.
April: We plan to achieve over million sales by theend of this month. May: We will be launching Fresh Coconut water with
same brand name. June: Both of these products will feature in heavy
advertisement
8/12/2019 Nestle - Marketing Project
21/24
Budgets
8/12/2019 Nestle - Marketing Project
22/24
Break-Even Analysis
8/12/2019 Nestle - Marketing Project
23/24
8/12/2019 Nestle - Marketing Project
24/24