Nestle - Marketing Project

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Introduction About US

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Companys Overview Nestl is a Swiss multinational nutritional and health relatedconsumer goods company headquartered in Vevey, Switzerland.

Nestl origin dates back to 1866 and have around 8000 brands

Includingo Coffeeo bottled watero milk shakeso Coffeeo bottled watero milkshakes and other beverageso breakfast cerealso

infant foodo performance & healthcare nutrition, seasonings, soups and sauces, frozen and

refrigerated foods, and pet food.

Nestl was listed No. 1 in the Fortune Global 500 as the world'smost profitable corporation.

Source:

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Nestl In PakistanNestl Pakistan Ltd is a subsidiary of Nestl S.A. - It is a food

processing company, registered on the Karachi and Lahore

stock exchanges and operating in Pakistan since 1988 under a

joint venture with Milk Pak ltd and took over management in

1992.

For ten years in a row, the company has won a place among the

top 25 companies of the Karachi Stock Exchange.

Nestl Pakistan now operates the biggest milk collection

operation in Pakistan, Currently, Nestl Pakistan collects milk

from an estimated 190,000 farmers spread over 145,000 sq

Km's in the province of Punjab and Sindh.

Source: Companys

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Competitive Review

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Oldest beverages companies

Produce fresh juice with different flavorsThe closest competitor of Nestle.

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Fresh fruit juice product by Engro FoodsLimitedMost dominant products that lead most ofthe market shares after Nestl andShezan

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Introduced by Frooto Juice

They have specific market share due to itslong presence

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Leading fresh fruit supplierOldest citrus cooperative of AmericaLaunched in Pakistan at the end of 2007The product line is limited to Orange,

Apple, Cherry, Mango, Pineapple andStrawberry juice drinks

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Minute Maid is a beverage by Coco Cola

Launched in 2008Have three different flavors of Orange,Tropical and Lemon

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Product by PepsiCoOnly mango flavored slice

juice is available in

PakistanOne of the products thathave given tough time tofellow beveragesproducers due to its verylow price

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Product by Maaher Food Industries aPakistani based companyFour different flavors Apple, Mango, Mixfruit and Pine cool.

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Malee canned fruit juices are produced by

Malee Foods (Pvt) Ltd Deals in food, covering fruit juices, canned

fruits and restaurant chains Canned juices are available in four different

flavors Company provides range of juices with two

different names Mylee and Rosip

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Fresher is a fresh juice range by Al Hilal

IndustriesOne of the most popular product of thecompany

Comes in ten different ranges like Orange,Mango, Guava, Apple, Grapes, PassionFruit & Orange, Pomegranate, Falsa, Lime

and Peach.

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Marketing StrategyFruita Vital

Product StrategySugarcane has been found to be beneficial for preventing as well astreating many minor and major diseases.

We present you Nestl Fruita Vital Sugarcane Juice .

It will be place among the best products in market to ensure thatquality product is being served to consumer with 100% puresatisfaction.

Positioning Nestle Fruita Vitals Sugarcane is 100% pure,healthy and hygienic with the nutrients of Sugarcane which is not hygienically available ingeneral.

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Pricing Strategy Nestl Sugarcane juices introductory price will be

lesser than the other flavors. It will give us an advantage to enter in the market

with lower price 200 ml for PKR 20/-

1000 ml for PKR 95/- At this low price also, its profitability is goodcompare to other products considering the lowcost of sugar cane and processing.

Distribution Strategy

Manufacture

Regional Sales Office Distributor Whole seller Retailer Consumer

Marketing StrategyFruita Vital

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Market Description

Market of Nestl sugar cane juice no age specific consumers

will be consumed by everyone

Nestl sugar cane juice is best for all of those customers who

want to enjoy natural sugar cane juice which is hygienically pure

and made under clean and controlled environment using state

of the art machinery unlike the unhygienic juice available in the

market, this product is specially designed for Pakistani

customers.

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OrganizationMission

To positively enhance the quality of life of the people ofPakistan by all that we do through our people, our brands andproducts and our CSR (Corporate Social Responsibility)activities.

AmbitionTo be the leading Nutrition, Health and Wellness Company inPakistan.

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Promotion throughAdvertisment

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Promotion throughAdvertisment

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Action Programs

The product will be launched at the start ofthe year in January 2012.

January: Effective Distribution channels will bedescribed.

February: Substantial advertisement will be carriedout.

March: Online advertisement and social mediamarketing will be introduced.

April: We plan to achieve over million sales by theend of this month. May: We will be launching Fresh Coconut water with

same brand name. June: Both of these products will feature in heavy

advertisement

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Budgets

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Break-Even Analysis

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