Need, Want & DemandTaha Tauqeer15B-002-BS (Section B)Course : MarketingInstructor : Sir Farhan Syed

Need• basic requirements, Without these humans

cannot survive.

Basic Need of Humans

ROTI KAPRA MAKAAN

Want• Not Necessary, but which consumers wish for.

Demand

But it varies..

Bullet Proof Car

•For ME ?- Its Want.

•For Politicians?- Its Need.