© Absolutdata 2015l
London Dubai New Delhi Bangalore SingaporeSan Francisco
www.absolutdata.com
NAVIK Concept Test Overview
by
© Absolutdata 2015 2
Agenda
NAVIK Concept Test Overview
Demo
Q&A
© Absolutdata 2015 3
NAVIK Concept Test
NAVIK Concept Test is a cloud based
decision support tool that
automates concept testing for
brand managers, product managers,
and market researchers.
Guided research design, easy panel
selection, and advanced analytics
under the hood provide clear,
decisive Go/No Go results.
by
© Absolutdata 2015 4
Concept is a Go
Concept is a No Go
X
NAVIK Concept Test™
Make decisions fast. Get to market faster.
© Absolutdata 2015 5
Guided concept testing for fast results
Test more ideas, faster
Make better decisions, faster
Get step-by-step guidance to professional results
2 weeks vs. 6 weeks
Design TestCreate Survey
Setup Panel
Conduct Survey
Analyze Results
Visualize & Decide
Traditional Method
NAVIK Concept Test
1| 2| 3| 4| 5| 6| Weeks |
© Absolutdata 2015 6
Comprehensive options for customized tests
Select from a broad array of test types
Specify your unique business needs
Interactive approach puts you in control
© Absolutdata 2015 7
Intelligent design for accurate decisions
A decade of expertise behind every result
Powerful advanced analytics
Ideal blend of simplicity and sophisticated methodology
© Absolutdata 2015 8
Sample Planner
Survey Designer
Analytics Engine
Sophisticated Automation Tools
Complex made simple
Panel Partners and DB
Recommendation Intelligence
Business Parameter
Module
Output Wizard
Intelligent analytics at the core with
sophisticated methodologies
designed in, engineered by experts
to automate concept testing.
© Absolutdata 2015 9
Business Goals
Develop a new product
Enhance positioning
Test new packaging ideas
Improve store layout
Optimize price
Business Decisions
The right product
Defensible positioning
Increase margin
Higher run rates
Gain market share
Make Better Decisions, Faster
New and improved line Gain market share
Test price elasticity Optimize margin
Change positioning Elevate brand
© Absolutdata 2015 10
Agenda
NAVIK Concept Test
Demo
Q&A
© Absolutdata 2015 11
Coco Couture
Coco Couture is a well-known global chocolate confectioner. Their chocolate bars are found on most grocery and specialty store shelves. They are world-famous for creative seasonal flavors, in addition to the standard favorites like dark, milk, and white chocolate.
They are testing 5 summer flavors to determine which one to launch in the US next month.
They want to decide:
• Which flavor to launch and why
• What the optimal price would be
• Which flavor(s) inspire a high intent-to-purchase
© Absolutdata 2015 12
DEMO
Project 6
Project 1
Project 2
Project 3
Project 4
Project 5
© Absolutdata 2015 13
STUDIES IN PROGRESS—FIELD STATUS
© Absolutdata 2015 14
Concept is a Go
Concept is a No Go
X
NAVIK Concept Test™
Make decisions fast. Get to market faster.
Guided concept testing for fast results
Comprehensive options for customized test
Intelligent design for accurate decisions
© Absolutdata 2015 15
Agenda
NAVIK Concept Test
Demo
Q&A
© Absolutdata 2015l
London Dubai New Delhi Bangalore SingaporeSan Francisco
www.absolutdata.com
Thank you
by
© Absolutdata 2015 17
Better Decisions, Faster
Panel Partner 1
Panel Partner 2
Panel Partner 3
Panel Partner 4
Upload my own
$ 10
$ 12
$ 10
$ 8
$ 4
per interview
Go
No Go
X
• Select test type(s)
• Enter details
• Upload concepts
• Select KPIs
• Specify demographics
1 2 3Design
ResearchSelectPanel
GetResults
© Absolutdata 2015 18
Concept is a Go
Concept is a No Go
X
Guided concept testing for fast results
Test more ideas, faster
Make better decisions, faster
Get step-by-step guidance to professional results
Comprehensive options for customized tests
Select from a broad array of tests types
Specify your unique business needs
Interactive approach puts you in control
Intelligent design for accurate decisions
A decade of expertise behind every result
Powerful advanced analytics
Ideal blend of simplicity and sophisticated technique
NAVIK Concept Test™
Make decisions fast. Get to market faster.